Today we’d like to introduce you to Raquel Figlo.
Raquel started her first company at age 22. She teamed up with a couple of college classmates in her graphic design class and started a website design company. Her first clients were her dad and her cousin, who at the time was a professional ultimate fighter, “Bobby the Pit Bull Gamboa.” She had found her passion in consulting businesses with their marketing efforts. From there Raquel’s business grew and developed into event planning and public relations.
Today, her company has grown into a full-service branding agency that focuses on showcasing companies’ brands through public relations, digital marketing, and event planning. A deep sense of community lies in Raquel’s heart. She has spent several years on the board of the American Advertising Federation (www.ocafed.org) and the American Marketing Association (www.ama.org). Raquel has fund-raised for local non-profits, planning and coordinating events for Surfrider and Olive Crest Kids Foundations for six consecutive years overall, raising over $100,000 for these organizations.
Raquel continued to work with non-profits including March of Dimes and was an ambassador for the Women Like Us Foundation (WLUF) www.womenlikeusfoundation.org an organization that fights to give a voice to victims of sex trafficking, and violence against women. Entrepreneurship was in her blood at a young age, and so was the love for music. With a Master’s Degree in Communications and Advertising from California State University Fullerton, 6 years of flourishing work experience, Raquel got her start in the music industry in 2011 when she caught the attention of the world famous Key Club in Hollywood, where she worked as the Event Manager.
Packing the house night after night, Raquel threw all kinds of events, ranging from concerts, corporate functions to red carpet events. It was here that she made many of the connections that helped lead her to a lucrative career in music journalism, interviewing some of the biggest names in Hard Rock and Heavy Metal as a correspondent for a variety of on-and off-line publications such as Rock and Roll Industries Magazine, metalshoprocks.com, heavymetalhill.com, and adrenaline-fueled.com.
Taking that one extra step, Raquel not only conducts the interviews, though also finds the interviewees, some of which have been Dave Mustaine of Megadeth, Rob Zombie, Dino Cazares of Fear Factory, Doyle ex-member of the Misfits, Eddie Trunk of That Metal Show and Brian Slagel, CEO of Metal Blade Records. Currently, you can find Raquel on her new YouTube Series, ROCKIN’ RAQUEL” TV! She continues to interview the biggest names in Hard Rock and Heavy Metal along with industry professionals providing insight to the music and entertainment industry. https://www.youtube.com/raquelfiglo.
Through her musical journey, this rock journalist has not forgotten her roots. She is still your go-to girl for anything PR, creating hype for your brand, through her own consulting company, Raquel Figlo Public Relations.
We’re always bombarded by how great it is to pursue your passion, etc. – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
Entrepreneurship has not been a smooth road, to say the least, but it has been the most exciting and rewarding road I have ever been on. Throughout my 20’s, I had odd jobs here and there, trying to find my way, but nothing ever lasted long. Finding employment is harder than you think. Even when you think a job is perfect for you and you think you got the job because you are highly qualified, you don’t get it. Sometimes, finding a job is like a double-edged sword. You need the experience to get a job, but you need a job to get the experience.
I also think deep down inside, I didn’t want to work at a 9 to 5 and be stuck at an office all day. I wanted to make my own money and on my own terms. The company I started with a couple friends in college was always a side hustle for my team even though I took it seriously. I decided to go solo when I was 27 and I started working on fundraisers for local nonprofits. That is when I was raising funds for the Surfrider Foundation. From event planning, it grew into marketing and PR. The work was good, and for some crazy reason, I decided to partner with an old colleague of mine.
At first, things were going great, we were making money and getting along, but when you have an entrepreneurial spirit, you want to run your business your own way and you often bump heads with those who want to run business their way and not yours. I feel I got into business with my friend because I was lacking the confidence to do it myself. Even though I had done incredible accomplishments throughout my career thus far, somewhere inside, I was afraid. At that moment I didn’t know what I was afraid of.
Maybe the fear of success, failing? Doing it alone? Sometimes you doubt yourself and yes to an opportunity you know in your gut you should say no to. Sometimes the sense of fear comes along with being an entrepreneur and then it goes away. But it was too late, and we were business partners. In a nutshell, we are still friends to this day, but time, money and parts of our friendship were lost.
What it did teach me was to ALWAYS trust your gut and “fear” comes along with working for yourself, and then it passes just as fast. My best advice is to have a supportive team of friends, consultants and other entrepreneurial friends you can bounce ideas off of or collaborate, but don’t make them your business partners! Believe in yourself, you got this.
So, as you know, we’re impressed with Raquel Figlo Public Relations – tell our readers more, for example, what you’re most proud of as a company and what sets you apart from others.
I like to call myself the unconventional publicist that gets Rockin’ Results. To me, the results are what matters. I work by a monthly retainer, and in that time, there are so many moving parts to get my client the results they deserve. I work odd hours and sometimes late into the night.
I combine PR and social media efforts to get the best results. I reach out to influencers, podcasts, magazines, and radio for my clients. I help clients pursue their passions and increase their brand exposure through creative execution with intricate publicity campaigns that consist of influencer outreach, media pitching and highly attended social events. I mix traditional and non-traditional media. I go out to events weekly promoting my clients and projects; I am constantly pitching without being pushy!
I am always networking and connecting people and brands. As a publicist, a lot of it is connections and relationships that is why I like working in music and entertainment because the lifestyle brands I work with want to be connected to musicians and celebrities. Being in the PR industry for the last 15 years, I have made a lot of connections throughout the years.
What sets me apart is my ability to build long-lasting relationships and being able to call up connections I made 5-10 years ago and work with them again on current projects. I value people and friendships; I think that is key for PR. You always have to deliver, be good on your word, and if something doesn’t work out because life happens, you always have to try to right your wrongs even if it is months later.
So, what’s next? Any big plans?
My plans for the future is to speak at events and encourage young females to pursue their education and get their degrees. I get this ideology from my father who recently passed in August. Education is everything. No one can ever take it away from you, and it is the foundation of a prosperous life if you use it and don’t waste it. These are just some of the things he would say to me growing up.
It is hard these days trying to figure out what you want to be and do for the rest of your life. If I can go around to schools, colleges, and events and talk to young girls and share my stories of success, fails, struggles and accomplishments than I have done my job. Life is hard, but it is also amazing and a fun journey figuring out what you are amazing at and sharing that with the world! I started giving back to my community back in my 20’s.
I have been on many community boards for marketing and advertising, this time I want to take it to the next level and be a speaker. I want to connect more with the younger generation and let them know we all start at the beginning and it is important to make the right choices and steps in the right path so they can have more options in life. It can only help them in the long run.
- Website: www.raquelfiglo.com
- Phone: 7147241322
- Email: firstname.lastname@example.org
- Instagram: https://www.instagram.com/raquelmaiden/
- Facebook: https://www.facebook.com/raquelfigloPR/
- Twitter: https://twitter.com/raquelfiglo
- Other: https://www.youtube.com/c/raquelfiglo
Bree Mccool Photography