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Meet Ranay Orton of Glow by Daye in San Fernando Valley

Today we’d like to introduce you to Ranay Orton.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
After graduating from Purdue University in West Lafayette, IN, I did not know what I wanted to do. It was weird to spend four years studying anything to wrap it up and not be clear on the next step. During my college years, my focus was performing well on the track where I was a hurdler and doing “well” in school but I never thought about what I was doing “well” to go on to do. I knew I always wanted to be a “businesswoman” (I don’t think the term entrepreneur was as popular then) but I wasn’t sure what that looked like for me.

With a business management degree, decent GPA and great work ethic in tow, the next logical step without knowing for sure, of course, was to get a corporate job and “climb the ladder”. My first job out of school was as an outside sales rep for the telephone yellow pages advertising in Indianapolis. For a lack of a better way to put it, that job was miserable beyond degree and lasted for about a few months. I then had an opportunity to work with Abbott Nutrition in Columbus, OH. Cubicle life got old for me real quick, and, luckily, was presented an opportunity to come out to California to be an outside retail merchandiser for the company. I realized that there was a pattern, I was excited for the first six months and then realized, I have no desire for the next rung of the ladder in this company. So, at this point, I began to really think about what I could offer the world of value so that I could thus turn in into a business and build something I am passionate about. I wish I could say that it was easy, it was not:) I turned to sell clothes on eBay as I saw people doing really well with online boutiques but quickly found that I can’t bring the energy to this because, I am not a fashion person, I actually do not like shopping at all lol.

I then teamed up with my sister who at the time, had an emerging hair extensions company, Rupi Hair. I positioned to her that I become her apprentice/intern while I work full time so that I can learn more about running a business and all that it takes. It was a great learning experience and awesome partnering with my sister. I moved companies to become a field rep for a medical diagnostic company which I loved all the way until the end. I had an amazing manager, supportive team, and the company was top notch in my 4 years there, but it came to a point in time where I knew there was nowhere for me to go in the company. I literally did not know what to tell my manager when we discussed my career growth plan on our work visits. It was very hard to think of leaving a “cushy” job to pursue something that was considered “risky.” I always imagined I would be caught in a layoff or something like it to force myself in entrepreneurship. But as a 20 something (or really any age) if you are not on the track of where you want to go, you need to really assess the track you are on. So, I really started doing soul searching and a lot of praying. My husband and I had just had our first child and so I knew I wanted to be making enough money before I left my job. So, I started selling on Amazon.com with their Fulfillment by Amazon program introduced to me by my sister. I wanted to develop a product that I knew would be better than what I had been able to find in stores and online and for it to be a solution for others like me. When I hit a certain financial threshold, I made the “leap of faith” and left corporate America on my own terms. Scariest decision of my life at the time, but also the best.

When I launched my line of satin bonnets on Amazon.com and immediately started receiving genuine, complimentary feedback, I knew I had found a place where I could deliver value and create solutions and turn it into a business. The fun part is that because I am my targeted consumer, I have a really good idea of how I can best serve my audience because I have many of the same challenges and experiences. Now, I am more excited than ever about being of service to the world with Glow by Daye.

Has it been a smooth road?
Like the saying goes, anything in life worth having is not going to be easy. The first year or so in business, I was challenged with the idea of competition. Especially since I started my business on the Amazon platform, I noticed that there were a lot of competitors that had tried to copy exactly what I was doing even to the degree of making what were subpar knockoffs of my product, but what I had to soon realize is that they can never truly copy Glow by Daye because they can never get in my head as to what this brand is. Even though I believe we offer superiorly made products, we win at so many other areas such as customer service, and actually knowing and caring about our customers’ problems so we can help provide solutions along their hair journey.

So, as you know, we’re impressed with Glow by Daye – tell our readers more, for example, what you’re most proud of and what sets you apart from others.
Glow by Daye is a haircare brand that provides maintenance solutions for those with natural hair and versatile styles. We currently specialize in producing premium hair caps that help you attain or maintain your healthiest hair possible. We are most proud as a company to positively assist and be apart of thousands’ hair journeys on the trek to their ideal selves. We truly believe that each person is on their own unique journey in life and our hair can sometimes play such big part of our journey because it is an extension of us and many times an extension of our confidence and esteem.

Let’s touch on your thoughts about our city – what do you like the most and least?
I love so much here in LA. That is why this proud girl from Gary, IN wouldn’t mind living here forever. If I had to say, I love that LA is filled with creatives and many entrepreneurial-minded people. There seems to always be great meetups and events happening with like-minded people looking to create and grow their brands.  And, of course, the thing I like the least is the traffic. It’s just ridiculous and I try to avoid. Where’s that tunnel Elon??

Pricing:

  • Pricing ranges from our Kids’ Satin Caps ($17.99) – our Premium Deep Conditioning Cordless Heat Caps ($37.96)

Contact Info:


Image Credit:
Celina Ochoa

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