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Meet Ramin Schultz of Keebos

Today we’d like to introduce you to Ramin Schultz.

Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
I’m originally from Germany, grew up in Washington, DC and lived abroad in Madrid, Montpellier and Berlin before moving to Venice three years ago. I worked in marketing at Nike for over four years and leading many global product launches. Through my experiences, I became a huge fan of innovative products that are both functional and represent a purposeful, active lifestyle at the same time. Additionally, the people and startup scene in Los Angeles inspired me to start Keebos with a well-designed product and a meaningful mission. For each Keebos sold, one tree is planted through our partner organization One Tree Planted. In Venice, California, you’re always out and about. When you’re on a bike, scooter or meeting with friends, there’s always a risk that you’ll lose, misplace or drop your phone. Especially bigger smartphones often don’t fit into your clothes’ regular-sized pockets. As another example, my sister often didn’t know where to put her phone when wearing yoga pants. There wasn’t a product out there that was functional & fashionable to carry your phone handsfree. I saw an opportunity to develop Keebos phone cases – to connect with people over something we all love to share: Being handsfree and carefree!

I’m sure you wouldn’t say it’s been obstacle free, but so far would you say the journey have been a fairly smooth road?
There have definitely been a lot of challenges along the way. On one hand, when you start a business you’re signing up for obstacles and challenges. On the other hand, these challenges also help accelerate your learning and progress. I always remind myself of that when I’m working through unforeseen obstacles. As an example, early on, the wallet on the back of our crossbody phone cases wasn’t intuitive to users, so they sometimes would forget to seal their cards properly. After we received some customer complaints about this, we apologized and quickly redesigned the wallet so our customers were more comfortable using it. We especially appreciated our early customers’ trust and feedback and always channel their input into our product designs.

As you know, we’re big fans of Keebos. For our readers who might not be as familiar what can you tell them about the brand?
Keebos makes crossbody phone cases to help you stay handsfree and carefree. Next to our unique functionality, design, and colors, our mission is really important to us. We plant trees for every Keebos sold. Our packaging is eco-friendly and biodegradable. Also, in terms of functionality, Keebos crossbody cases have an adjustable strap and a convenient pocket with a finger straps, that makes it much easier to hold your phone in one hand – one of our customer’s favorite features. Celebrities such as Eva Longoria, Maria Menounos and Tori Spelling have been seen out and about loving their Keebos.

Do you have any advice for those just starting out?
Yes definitely. I also always love to help and connect with other founders, so if you’re interested in starting your own e-commerce company or already have a successful company, feel free to reach out any time. My advice. When starting out, don’t get too hung up on over-preparing a full business plan, portfolio, and marketing strategy. Planning is important, but consistently executing is what will advance your business day by day. So I recommend starting out as soon as possible and learning as you go. Try to get your first customer and learn from their feedback on your product or service. It will be impossible to recognize and overcome certain challenges, no matter how much strategizing you do, until you’re actually faced with them. In my experience, it’s key never to let perfect stand in the way of progress. Get moving, and then continue to refine your business every day. As an entrepreneur, it often takes time to see the fruits of your labor. But think of it like compound interest, where all the work you put in early on will revert to you in multiples in later years. As a final note, perseverance is key. Sahil Lavingia, founder of Gumroad, framed it well: “Most people don’t start. Most people who start don’t continue. Most people who continue give up. Many winners are just the last ones standing.” So get going and don’t quit!

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