Today we’d like to introduce you to Raj Will of Beyond Average LA.
Raj, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
My first opportunities in the music industry came after graduating from The Los Angeles Recording School starting out as an audio engineer intern with Ne-Yo and his record label Compound Entertainment. The internship allowed me the freedom to sit in with the best songwriters, producers and engineers of our generation learning the ins and outs of what it takes to make quality billboard charting music with meaning and great intent. Eventually, 5-6 months later I was promoted to assistant engineer and studio manager for the next two years following. I used the time spent with Compound to nurture my skills as a sound artist learning every aspect of the game and built a network of trust by being a person of value seeking to serve the needs of others before the needs of myself. The goal was simply to go beyond and add value to every room I worked in. This mentality is what transformed my career resulting in the brand I’ve begun building to this day.
Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
With creating your own identity, there is no such thing as a smooth road. There are twists and turns you never think about while artistically building your brand but along the journey these things must arise to strengthen us in our purpose. The biggest struggle for me was balancing art and business. Often we spend so much time practicing, performing, etc. in order to create the art we want presented to the world without spending that same amount of time studying business management to bring in the finances that will sustain a healthy life. As an independent entrepreneur it is important to understand a Sole Proprietorship, DBA and LLC combined with an EIN and business bank account. This is rarely taught but in order to get paid directly from major record labels as an independent artist, you must have a business bank account.
Beyond Average Sound – what should we know? What do you do best? What sets you apart from the competition?
Beyond Average Sound is a multi-media sound and events company specializing in audio engineering, live sound, mixing, mastering, sound design and music production/supervision. While providing these services we also produce a monthly live music event called The Set Live showcasing independent artists across all genres. As an audio business, I am most proud of our ability to be an independent contractor with all big three record labels. From an events standpoint, we are proud to consistently provide a platform for artists with The Set Live. What sets us apart from others is that we are an independent company For The Artists, By The Artists. We are able to understand the needs of the artists, first and foremost.
Instagram: @thesetlive, @rajwillbeyond, @beyondaveragela
What moment in your career do you look back most fondly on?
Every week comes with a new proud moment because the everyday goal is to go beyond in all that we do but most recently, I am proud to have mixed our first billboard charting #1 with “Body Talk” by JayQ The Legend ft. HoodCelebrityy.
- Website: http://beyondaverage.la & http://rajwill.com
- Instagram: http://instagram.com/rajwillbeyond | http://instagram.com/thesetlive