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Meet Rafael Capiro of Truth Fitness in Palos Verdes

Today we’d like to introduce you to Rafael Capiro.

Rafael, can you briefly walk us through your story – how you started and how you got to where you are today.
I began studying martial arts at 13 years old. At 15 years old, I reached an intermediate level and began working as an assistant to my instructor. After high school, I had reached an advanced level in my practice and had a fair amount of teaching experience. At that point, I decided to “go all in” and that’s when everything took off. My life consisted of exercise, martial arts practice and teaching classes. At 21 I started managing a team of six other instructors. My responsibilities included: setting revenue goals, sales, billing, customer service, marketing, merchandising and weekly staff meetings. At the time, I was just excited at the opportunity for career growth. I had no idea that I was developing and refining all the skills necessary to run a small business. A year earlier I had started studying exercise techniques to improve my own performance as a martial artist. I really enjoyed what I was learning and decided to go a step further and get a personal training certificate. The gym I was working out at had a trainer move away and I knew the manager a little and she asked me to consider submitting a resume. I did and I got the job. I began running personal training sessions in the morning and going to the martial arts studio in the afternoon/evening. I was the youngest trainer on staff and within 2 months, I had reached a sales ranking within the company of #2 in the nation and had a waiting list of people who wanted to train with me. A few years past and started looking at what my next career move was. I started devoting more effort towards fitness. I worked for a few big gyms and began having huge conflicts with management. I decided to leave the gym and become an independent trainer. After I left, I kept growing my clientele and with that momentum I signed a 5 year lease by myself at the age of 24, invested all my savings and maxed out all my credit cards to open my studio. It was one of the scariest/craziest times of my life. Shortly after, I stopped teaching martial arts to focus on my new business. This year I am celebrating my 10 year business anniversary. It has been a wild adventure with a mixture of good, bad, very good and very bad.

Has it been a smooth road?
Running a business is never really smooth, but your capacity for work and stress increases or you will fail. The never-ending struggle is finding the right staff. Aside from that, a typical bad day at work might go something like this: My email stops working, the air conditioning goes out when it’s 95 degrees outside and everyone is complaining and I can’t do anything except call a repair guy and wait a few days, one of my staff doesn’t show up for an appointment with a new client and I have to teach 8 classes with a smile on my face a pretend that nothing is wrong. You become desensitized to a lot. Use your imagination…anything that can go wrong, will definitely happen at least once.

So let’s switch gears a bit and go into the Truth Fitness story. Tell us more about the business.
Truth Fitness is a core and functional training studio. We train all ability levels, ages and goals. We provide a welcoming judgement-free environment for beginners and a changeling and focused environment for advanced clients. We offer a high level of customization in our workouts and a consistent level of quality in our service. Because of this, we tend to get people with very specific goals and/or special considerations that have not been successfully addressed in the mainstream fitness environment. I’m proud of the fact that while most of the industry is constantly chasing the newest fad/trend in order to keep people’s attention, I have stuck to science/research based program design with no gimmicks and have been consistently successful over the last decade.

Any shoutouts? Who else deserves credit in this story – who has played a meaningful role?
The clients. I have done my best for them and made myself into who they need me to be. In return, they have been loyal to me and that loyalty is what makes this studio strong. It’s a mutual commitment.

Contact Info:

  • Address: 707 Silver Spur Road, Suite 106, Rolling Hills Estates, CA 90274
  • Website:
  • Phone: (310) 544-8131
  • Email:

Getting in touch: VoyageLA is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

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