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Meet Rachel De La Cruz of Mojave Bliss Boutique in Burbank

Today we’d like to introduce you to Rachel De La Cruz.

Rachel, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
My story starts in 2015 when I was 26. I was a Digital Media Coordinator and was representing several companies online. Through that job, I fell in love with producing and managing online content and knew that one day I would use those skills towards something I was passionate about and become my own boss.

I’m married and a stay at home mom of two boys. When I became pregnant with my second son in 2016, I became more motivated in figuring out how to put my digital media skills to use and my vision became more clear with wanting to start an online fashion boutique.

Being a firm believer that anything is possible, I began to self-educate on how to start an online boutique, where to source products, etc. It all started to fall into place and I knew there was no turning back. In August of 2018, I launched Mojave Bliss online fashion boutique.

Since then, I’ve been able to attend tradeshows and seminars to help further my knowledge in the fashion industry and have created amazing relationships with my customers from all over the world. Every day, I wake up feeling blessed that I get to do what I love and am able to be home with my boys.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
The fashion industry is oversaturated, so a big struggle of mine was creating a brand that I was proud of and a brand that could separate itself from my competitors. My first year in business has been filled with trials and errors, which taught me a lot about myself. I’m very thankful for my husband who is a huge supporter of mine because even on my most difficult days, he is always encouraging me to keep going and pushing forward. As obstacles come my way, I will continue to do my best to push through.

Please tell us about your business.
Mojave Bliss Boutique offers a wide range of apparel and is carefully curated. Offering our customers the latest trends and styles from boho to edgy. Mojave Bliss strives to make every purchase a positive experience. Our top priorities are excellent customer service, exceptionally quick order processing, ultra fast shipping times, and hassle-free return policy.

What is “success” or “successful” for you?
Success is often defined by wealth and social status. To me, it’s being able to make an impact in the world and spread happiness to those who need it most. Success to me is having a healthy family and waking up every day doing what I love. Building a business that gives women confidence and makes them feel great about themselves is success to me.

Contact Info:

  • Website:
  • Email:
  • Instagram: Mojavebliss
  • Facebook: Mojave Bliss Boutique

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