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Meet Rachel D. Wilson of LADY Rebranded in DTLA

Today we’d like to introduce you to Rachel D. Wilson.

Thanks for sharing your story with us Rachel. So, let’s start at the beginning and we can move on from there.
Women’s empowerment, social impact and entrepreneurship. My entire life is dedicated to finding ways to make these things happen. From dreams of building resource centers in South Africa to teaching women how to build brands that meet the triple bottom line, I have committed my life to this work.

Where did it begin? Honestly, Girl Scouts! I learned so much about being a leader, working with other girls to accomplish a goal and how to be an entrepreneur (yes for those cookies!). I’d say it was the spark that ignited a fire.

In 2007, my entire life changed. I was crowned Miss Black North Carolina. Not only was this the first pageant that I’d ever been in, it also came with a pretty cool caveat. As the newly crowned state representative, I would get the chance to travel to West Africa to compete in the National Miss Black USA Scholarship pageant. It was a dream come true. From that experience, I was appointed as a Goodwill Ambassador to the Republic of Gambia and the next five years were full of life-changing experiences. Over the past decade, I’ve traveled the world from El Salvador to Kenya meeting hearing the stories of women and girls who have defied the odds, overcome extreme challenges and created innovative solutions to building their communities.

In 2013, I moved to Los Angeles with a dream to combine my passion for women and girls empowerment and social enterprise with storytelling. The last five years have been a rollercoaster of amazing opportunities and experiences living out my life’s work.

Has it been a smooth road?
Being an entrepreneur is not for the faint of heart. It is TRULY a journey that has you have to commit to. If you’re not passionate about what you do, then when the going gets tough, you’ll walk away.

I can’t tell you how many times, I questioned if what I was building was worth the sacrifice. There were so many things that could have stopped me from moving forward.

In 2015, I began building a boutique brand agency, LADY Rebranded. With a roll-out plan for the beginning of 2016, I was ready to launch. 4 days into the New Year, my Mother went into cardiac arrest and after spending 23 days in the hospital in an induced coma, she passed away. By far, it was the hardest thing that I’ve ever been through.

Business failures, I can learn from. Mistakes, I can bounce back from. But, losing my mother, I wasn’t sure how I’d recover from that.

Spending those 23 days in the hospital with her taught me to value life in a new way. What keeps me going is remembering how hard she worked and how much she believed in me. I can’t give up. I owe it to her legacy.

So, as you know, we’re impressed with LADY Rebranded – tell our readers more, for example, what you’re most proud of as a company and what sets you apart from others.
LADY Rebranded is a boutique agency and inspirational platform that helps women-owned businesses to build socially impactful brands. We partner with influencers, creators, and entrepreneurs to help them build their businesses from the ground up or launch new initiatives to increase their impact.

What I’m most proud of is that our company is not only focused on building a powerful brand, we also care about the woman behind the brand. We include components in our strategy that help our clients to really tap into their life’s purpose. Our goal is to help them to connect with their “why” in life and use that as the foundation to build their brand.

Our clients experience breakthroughs in ways that are transformative and inspiring. We pride ourselves on the level of excellence that we deliver from brand strategy sessions to visual brand identity, our signature is authenticity and inspiration.

Let’s touch on your thoughts about our city – what do you like the most and least?
What I love most about LA is that is so diverse! You can literally explore dozens of cultures in a single day. I also love how creativity thrives in this city. It’s everywhere and it inspires you to never stop dreaming. This is a city of hustlers! We get it done! There’s a grit here that you can’t find anywhere else.

The traffic! If I could move the transportation system from NYC to LA, it would be the perfect city all around.

Contact Info:

Image Credit:
Malloree Samilton, Katelyn Perry

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