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Meet Rachael Mattice of RM Creative Services in Highland Park

Today we’d like to introduce you to Rachael Mattice.

Rachael, can you briefly walk us through your story – how you started and how you got to where you are today.
Growing up in the Midwest, I learned how to play five different musical instruments which evoked a drive to nourish creativity that has never ceased. I started dabbling in photography as a kid by entering my projects in the county fair and really flourished in writing classes and wrote short stories, poems and lyrics. When I went to college at Purdue University, I met friends and became involved in the local metal scene, which inspired me to join the news staff at the student newspaper called The Exponent. I was never a hard news reporter, but rather a features writer who enjoyed telling the eccentric stories of artists and musicians who may have been overlooked for softer, easily digestible bands.

That didn’t change once I graduated and landed a job at the local newspaper. I was asked to write and takeover a longstanding music column my friend had penned and jumped at the opportunity to highlight some of the hometown acts as well as the larger tours that came to the area and Indianapolis. One summer, a publicist reached out to me to cover a traveling metal music festival and offered me a photo pass. This opportunity really changed my world. Being right in front of legendary bands like Motorhead and Slayer and capturing the experience both in photo and written form was unfathomable. It was not a career path that just easily presented itself to a journalist from the Midwest. But it did. I had a choice to “run down the dream,” get practice and hone my skills in a less competitive region with the support of a very understanding supervisor. I spent so many days waking up at 5:30 a.m. for work, putting in an 8-hour day and then driving 1.5 hours to shoot four bands at night, drive home, get four hours of sleep, repeat the work day and then spend another 6+ hours editing the photos and writing the feature. I made sacrifices for my work, but was grateful for it and still am. My work has graced me with the opportunity to interview bands like Anthrax, Rob Zombie, Styx, Monster Magnet, Korn, Cannibal Corpse, Slayer, Slipknot, Rob Halford from Judas Priest, Nikki Sixx, the Dirty Heads, Opeth, Arch Enemy, Sirius XM’s Jose Mangin, Trixie Mattel, many more, and photograph triple that amount.

The Midwest wasn’t my end-goal though. My dreams were always bigger than my rural hometown in northeast Wisconsin and my goals drew me to California, and LA, like so many others. I continued my work as a music journalist in Southern California, working for publications like OC Weekly, LA Weekly, Kerrang! Magazine and SoCal Music Today and still take on editorial projects when I find an inspiring artist or band.

My creative interests continued to grow as well as my skill set and I looked for work beyond journalism to satisfy those needs. I took full-time jobs that combined my passion for creative services such as content marketing and social media marketing, which inspired me to expand my freelance writing and photography offerings into a full spectrum of content-driven services. Under the name RM Creative Services, I offer content strategy and creation, digital marketing and social media marketing services to fellow entrepreneurs and brands.

Has it been a smooth road?
Being from a very rural location in the Midwest, I did not have a single connection that would help me start a business, land me a role in the music world or have the ability to rely on luck that I might meet the right person at a networking event in a major economic hub like Los Angeles. I had to make things happen myself with my own hard work and sacrifices.

I mentioned earlier a typical work day when I was working full-time in journalism and it wasn’t an understatement. Even as I took employment opportunities in healthcare and wellness, I had to sacrifice social outings and relationships, my own savings to rent gear and pay for food/gas/parking/venue tickets and my own health in order to work on my side hustle. I had to live through, experience and learn from a lot of hard lessons too: plans falling through due to third parties, some professional relationships being tarnished, not receiving full payment (or payment at all) for contracted work, not having the support of your close friends and family even though they say they will support you, and countless other betrayals and injustices.

These lessons have hardened a part of me, but have also strengthened my endurance and ambition. Integrity, transparency and a hard work ethic are some of my most important values and I take them with me in every professional encounter and experience.

So, as you know, we’re impressed with RM Creative Services – tell our readers more, for example what you’re most proud of and what sets you apart from others.
Under the name RM Creative Services, I offer content strategy and content development, digital marketing and social media marketing services to fellow entrepreneurs and brands.

I particularly love to serve artists, musicians and brands that aren’t conventional and are more eccentric. I have a lot of experience telling and amplifying their unique stories.

Let’s touch on your thoughts about our city – what do you like the most and least?
I love the abundance of ambition, dreams and hustle of Los Angeles. It doesn’t matter what profession you are in, everyone I meet always talks about their job (or what they aim to do) with such pride. It’s also a city of individualism. I’ve never felt more comfortable in dressing the way I want to and being who I am. I think the beaches, mountains, close proximity to music venues and plethora of dining and bar options go without saying :).

At the same time, I dislike the feeling of being “scanned” and “ranked” because of my job. I hadn’t really experienced this or observed others doing it until I moved here. Feeling as if your worth or value as a person is directly connected to what you do, who you know or how much money you have is backward and needs to change.

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Image Credit:

Anabel DFlux

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