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Meet RaaShauna “Raa” Payne in DTLA

Today we’d like to introduce you to RaaShauna “Raa” Payne.

So, before we jump into specific questions, why don’t you give us some details about you and your story.
My journey in production began about two years ago when I realized my love for photography and telling stories through pictures. It wasn’t long before I began to hustle and start networking to find ways to get into the industry. After reaching out to various production companies, I received my first opportunity to join CMNSOON ENT as a Production Assistant under the direction of Vanda Lee. At that point, I began to see my destiny revile itself when I went from watching works of art to being a part of them.

Fast-forwarding to today, I freelance projects under Produced by Raa. I also hold the title of COO with EarleyBird Productions with my awesome partners. I enjoy the process of constructing all forms of visual art, and I have made it my continuing mission to amplify the stories of the unheard and unseen. Because of prayer, hard work, and persistence I have been able to walk in my purpose!

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
My journey has not at all been smooth, but I appreciate all the adversity because it has made me the creative I am today. In the entertainment industry, women accounted for 31% of all creators, directors, writers, producers, executive producers, editors, and directors of photography working on broadcast network, cable, and streaming programs. These numbers are even lower for minority women. Today we not only see WOC paving the way and opening doors, but we also see women being acknowledged in the entertainment industry. I strive to continue to close that gap by horizontally networking and building a powerhouse production team with women at the forefront.

Please tell us about Produced by Raa.
Produced by Raa is a production group that is dedicated to creating authentic works of visual art. We specialize in producing short films, feature films, and music videos. We are looking to expand our brand and people on our team in order to explore all avenues of production.

As a group, we are most proud of the fact that we have created an environment that encourages and inspires people in the industry to excel by staying true to their art. One thing that sets us apart is the fact that we are creative individuals that turn into family. We care about the success of our clients and realize that through making people’s vision come true, we are also creating a better world.

What was you like growing up?
Most people would say that I’ve always been pretty ambitious. If I want something, I plan how to achieve it, and then I go get it. I’ve also been known to be the one that sees the glass half full rather than half empty, which has been key for me while navigating through life. On a technical aspect, numbers, budgeting, and troubleshooting have always been my thing, which works out great as a producer.

Lastly, I grew up on and still surround myself around affirmations, manifestations, and quotes. One quote that has always helped me push forward is “When preparation meets opportunity, you create your own luck”.

Contact Info:

  • Website:
  • Email:
  • Instagram: Producedbyraa

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