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Meet Gabriella Price of PurefectionLA in Atwater Village

Today we’d like to introduce you to Gabriella Price.

Thanks for sharing your story with us. Gabriella, let’s start at the beginning and we can move on from there.
As I worked on my psychology degree I got a job managing the front desk at a local company. This simple college job quickly turned into a decade long career. I continued moving my way up through positions and learned so much about running a large business. This job was the basis for what my future held. I never really gave myself the chance to visualize what else I could be good at or even maybe enjoy. After years of hard work and growth, I finally reached a dead end. I had outgrown the business and needed to get out of the box and find a better platform to utilize my drive. There was no more room to excel and I was at a loss of what to do. One night I was on the couch explaining my position and my husband turned to me told me I need to focus on what makes me happy and it’s clear that’s skin care and beauty. Honestly, I was kind of confused so he pulled up my Instagram account and asked ‘Who follows more facialists than friends, and gives skin care advice and facials when you have a girl’s night? Why don’t you make that your career?’ My first reply was ‘That’s not a career that’s just a hobby.’ Well, I was wrong. The next week I was enrolled in Esthetics at Santa Monica College and never looked back.

I hustled through school, finishing in record speed and had a position lined up as an independent esthetician to start the week I got my license. I quickly learned that not giving yourself the time to overthink is key in making such a big life change. I’ve always known myself to be an over-planner so I honestly don’t know what came over me but I learned when something feels right just go with it. Everything was to fall into place ever since, as long as I don’t doubt myself.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
The road has felt smooth but when I think about it there were tons of bumps along the way. When you change careers and especially when you are starting a new business it’s important to trust your gut and also flow with the flaws. I paid attention to my partners along the way and learned from all their experience and knowledge they passed along to me and also their mistakes. I let my heart guide me which can put me in tough positions, but ultimately I think my peers and my clients see how passionate I am about this and how much I truly care about them and their experience as well. I am pleasantly surprised to get to use my degree to help people in an entirely different way than I ever could have imagined, some of my clients just call me the skin therapist!

Please tell us about your business.
I needed to be able to implement my ideas exactly as I envisioned to reflect my standards and that’s how it started. I truly take pride in my recommendations and am very serious when it comes to my client’s feelings and goals. The PurefectionLA focus is on helping others understand their skin needs and reach them within their budget and lifestyle. I am on this road with them during appointments and all the time in between. Changing your skin care routine is a life change, like changing your eating habits. It takes hard work and dedication to start and I’m here with you every step of the way.

This isn’t your typical spa day. Treatments are fairly aggressive and are formulated to force rapid change. I pride myself on my result oriented approach lead by effective communication between me and the client. My own personal experiences have made me very skilled towards acneic clients, and I have found myself especially compassionate at handling pubescent cases. I also send every new client home with a full regimen in sample sizes with details on the usage to ensure the perfect combination of products for your specific needs.

To provide the most up to date care I am constantly continuing my education and jump at every opportunity to pick the brain of successful peers in the industry and absorb every word. We all have something to teach each other and I appreciate every mentor that gave me their time; I wouldn’t be who I am without them. I also adore my clients and have a special connection with them and their skin needs. I don’t want to just give you a facial I want to get to know you and exceed your expectations.

If you had to go back in time and start over, would you have done anything differently?
This is a hard question. Even though I’d love to say I would have not wasted so much time in a corporate job that I wasn’t happy in and given myself the chance to spread my wings and find my calling that isn’t realistic. Without all those mistakes I wouldn’t have been able to build such a successful company. Those bumps made me all that I am and shown me so much of what I never want to be.


  • First time Client Consultation & Sample Regimen (30 minutes) $50.00
  • Customized Full Facial (90 minutes) $125.00
  • Advanced Chemical Peel $250.00
  • Pimple Emergency (30 minutes) $50.00

Contact Info:

  • Address: 3111 Los Feliz Blvd. suite 200
    Los Angeles CA 90036
  • Website:
  • Phone: 818-743-8877
  • Email:

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