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Meet Nadia Gonzalez of Puente Strategies

Today we’d like to introduce you to Nadia Gonzalez.

Nadia, can you briefly walk us through your story – how you started and how you got to where you are today.
Puente Strategies is a venture that had been doing circles in my mind for a very long time. But as the years went by, one door after another was opened for me. Each job opportunity offering a new learning experience, keeping my desire to take that entrepreneurial leap, always at a distance.

After almost a decade in public relations and community impact development in education, nonprofit and sports, the idea of starting my own thing had grown much stronger and I felt like I was nearing a turning point in my life.

But fear is a powerful emotion that even the most confident individuals have to overcome and I was no different. I had to deal with the doubts and endless questions. Can I really do this? Do I really want to give up my stable job? What if this doesn’t work?

Then one day, the universe stepped in.

This part of the story is deeply personal and although I’m not yet ready to open up about it, I can say that the experience transformed and strengthened me in ways I’m still learning about.

I think of it as a bridge that I never knew was there. Then one day there it was and I had no other choice. I had to overcome the fear and walk right over to the other side. That is how Puente finally came to life.

over a decade of experience in communications and social impact program development in the education, non-profit, government, sports and corporate sectors.

Prior to launching Puente Strategies, I was part of TWC Sports Networks working alongside the LA Lakers, the LA Dodgers and LA Galaxy communications and community outreach teams.

Before that, I directed community investment programs for Major League Soccer’s Chivas USA and prior to that, I was part of the communications team at the Partnership for LA Schools, led by then LA Mayor, Antonio Villaraigosa.

I began my media relations career at the Los Angeles Unified School District and first entered the industry working in news department at Univision KMEX TV Los Angeles.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
There have been many challenges. I had to define my brand, create a website and a business profile that represented me. I think I underestimated how hard that process would be.

The biggest obstacle has been getting out there and promoting myself. This may sound strange coming from someone that is in public relations, but highlighting my strengths is something I continue to work through.

Puente Strategies – what should we know? What do you guys do best? What sets you apart from the competition?
Puente specializes in media relations, experiential marketing, and the development of social impact campaigns for corporate, private and mission-driven organizations.

I see our greatest strength in the diverse network of talented, dynamic and socially conscious people that I had the privilege of collaborating with early on in my career.

For me, it’s always been about the team you align yourself with. I really believe you have to surround yourself with people that inspire you to be better. This is one of my guiding principles. We have to lift one another up, that’s how we all win.

There’s been many great days but one realization that I’m still absorbing came when a story I placed for my client “From Lot to Spot,” was seen by the team at the Leonardo Di Caprio Foundation. It was a great television feature and resulted in a grant for this organization to continue their good work.

I think it will take some time for the blissfulness of that experience to completely sink in.

What is “success” or “successful” for you?
If I can shine a light on the people working tirelessly to make Los Angeles a better place, then I’ve done my job. But I would say my criteria for success is in my ability to stay relevant. The media landscape is changing rapidly and I’m looking forward to continuing to challenge and grow in my practice.

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Image Credit:
Ernesto Olivares
Puente Strategies

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