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Meet Celia Rose, Mariela and Pei Pei of What Up Pitches

Today we’d like to introduce you to Celia Rose, Mariela and Pei Pei.

The three of us met at sync music licensing events in L.A. over the past five years. Pei Pei and Mariela are both based in LA; Celia would fly out from Chicago and each time we would reconnect. Eventually, we all wound up co-writing together and realized that we worked really well together. Celia was the one who had the idea of “What Up Pitches” first; she knew we were all creating music constantly and also pitching it to agencies and music supervisors, so instead of doing this individually we decided to join forces and start our own company “What Up Pitches”.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
It has been a long, winding journey for each of us in different ways. In the beginning, there were times when we wanted to give up because we didn’t think our work was good enough, or didn’t think we’d ever get our music placed in any shows. But we just kept working our butts off in order to build our catalogs of music and honed our skills at writing for briefs where you only have 48 hours to write and produce a new song. We spent many long hours in our prospective studio spaces and there were definitely plenty of sleepless nights involved, but since we love what we do, it’s been a fun and exciting journey to where we are right now. I think the reason we’ve made it this far is simply because we didn’t give up on ourselves along the way.

Can you give our readers some background on your music?
We’re a woman-owned music collective called What Up Pitches. We make cool, edgy music that reflects our diverse backgrounds. The three of us hail respectively from Costa Rica, Southeast Asia, and the American South. We’ve lived and toured all over the world, and we love living in the metropolises of L.A. and Chicago. Our roots are in jazz, classical, soul, latin, and folk, and we’re passionate about new music, so we bring all of that into what we do. You might hear a fusion of hip hop and electronic with some Spanish vocals, or some blues-influenced female empowerment swagger. We have cinematic songs that mix orchestral strings and 808s with pop vocals.

We have a blast blending our different personal experiences into new genres to tell stories, and that gives our catalog a distinct sound. We collaborate with other artists, writers, and producers all the time, so our styles are constantly evolving. Most of all, we write what feels most exciting to us at any given moment, and I think you can hear in the music how much fun we’re having!

Is our city a good place to do what you do?
Yes, it’s a great place for our business for sure! There are so many artists, music producers, music supervisors and directors living in L.A. and we can all meet up regularly and get to know each other in an authentic way. It helps to put the humanity back into the business when you can meet up face to face and have real conversations. People fly in from all over the world to come to the music events (sync events, songwriting clinics, producing workshops, amazing concerts) that happen here in LA and we’re very lucky to be 2/3 based here.

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