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Meet Sine and Pernille Spiers Lopez of Good Life Designed

Today we’d like to introduce you to Sine and Pernille Spiers Lopez.

Sine and Pernille, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
Pernille Spiers-Lopez had a long career climbing the corporate ladder at the IKEA group. Over the 21 years she spent with the company, Pernille grew her skills and experience to earn a continuous stream of new management opportunities landing her ultimately as President of IKEA North America and then head of Global HR for the company.

When she was at the height of her career with IKEA, Pernille was asked by a Danish journalist to write her story. Pernille’s story challenged especially women in Denmark to go beyond the norm, the expected and strive to live their full potential, Pernille, who grew up in a small farm town in Denmark became an anomaly when she at the age of 23 moved to the United States to pursue her dream and started her 30+ year career in Retail. Pernille, being a girl who grew up in Aarhus, Denmark- a farm town, became an anomaly when she came to the US at the age of 21 and began to take the large retailer by storm.

After she decided to leave the IKEA group in 2011, she agreed to reflect on what made the biggest contributions to her path to success and wrote: “If Your Life Was A Kitchen” which was released in Denmark no too long after. That book was re-written in English and published by Beyond Words Publishing and released as “Design Your Life”.

Good Life Designed was born out of the idea that all people have incredible potential but often the questions of “what do I want” and “how do I get there” are easier left unanswered.

“Design Your Life” has become the platform for her to effectively share, coach and mentor the many people who are committed to pursuing their fullest potential and design their best life. Pernille partnered with her daughter, Sine Maria Lopez to develop the community of Good Life Designed. Sine + Pernille work to make Pernille’s story and message accessible to everyone from high school students deciding where to go to school to baby boomers redefining themselves after a 20+ year career.

It is our belief that together, people grow at a more exponential rate feeding off of new perspectives and collecting new opportunities. Sine and Pernille provide an online course and engaging events, retreats, and workshops to bring people together so that life designers may find or fuel the sense of direction they need to design their best life.

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
The two of us consistently come back to this work and use this process ourselves. Our biggest challenge is creating the time and space to continue to host events + workshops for new life designers. This process does such a great job of creating clarity and pinpointing what could afford to shift in your life, that each time we go through the process for ourselves, the work inspires action to achieve the next goal we set in sight for ourselves.

What we love is sharing the process with new people but what takes up a lot of our time is building on the relationships with those already involved and committed to this work themselves. We do realize the needle moves when more people receive access to these tools so spreading the message beyond our network is what is both challenging and inspiring.

So let’s switch gears a bit and go into the Good Life Designed story. Tell us more about the business.
Good Life Designed is unique in that it is something that we have created to get right to the clarity that is necessary to design a life that feels as successful as it looks.

There are many tools for developing people within businesses but not many tools for people to develop themselves for themselves. De-mystifying concepts of work/life balance + providing a way for people to get to the root of what they define as personal success, getting in touch with their personal values and creating a mission statement for their life that provides a huge ‘aha’ moment are the fundamental pillars or what makes this program so amazing.

The price point is meant to democratize the concept of designing your life, and shifting it as a luxury to become a necessity for the everyday person figuring themselves and their life path out at any stage.


  • Online Course $59.00
  • Online Course + 1 30 Minute Mentoring Session $150.00
  • Online Course + 3 30 Minute Mentoring Sessions with Pernille $425.00
  • Online Course + 6 30 Minute Mentoring Session $825.00

Contact Info:

Image Credit:
Lex Gallegos, @lexgallegos,

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