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Meet Paula Lucero of Sudamericana in Downtown Los Angeles

Today we’d like to introduce you to Sudamericana and it’s creator Paula Lucero.

Paula, can you briefly walk us through Sudamericana’s story – how it started and how it got to where it is today.
Sudamericana was founded in 2012 in Santa Monica alongside my sister and my ride or die Lorena Lucero. An upscale South American inspired rhythm dance party created on the basis of a community of friends from all over the world united to dance.

As immigrants from Argentina, we felt our South American culture was under-represented in the LA nightlife scene, and we felt the need to fill the gap. Going on eight years strong, Sudamericana is still an electric Latin dance party in Los Angeles with a residency at The Continental Club and with many pop-ups throughout the city, at venues such as Hotel Figueroa, Elevate Lounge, OUE Skyspace, and soon we’re launching Apt 503.

Sudamericana was voted by LA Weekly’s Best of LA as ‘Best Pan-Latin Club Night’. We’ve also been featured on Spotify’s largest Latin playlist ¡Viva Latino! under their video content ‘Lista de Espera – Los Angeles’ in which they visited the best Latin parties around the world.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
Is life ever a smooth road? LOL. Like any small business, Sudamericana has had hard times and hurdles. I would have to say that our biggest struggle usually has to do with being a woman-owned and operated business in a male-dominated industry. We have to fight a little harder to be heard and to get what we believe is best for our company. We continuously try to promote positivity amongst our women followers, and we believe women bring joy to our world and make our events vibrant and powerful. Thanks to our loyal following who support us and share in our mission of spreading joy and good vibes, we have become stronger through the years.

We hope to create more circles of friends and provide our community with ‘Diversión Sana’ meaning good-natured fun, which can lead to opportunities and family.

Alright – so let’s talk business. Tell us about Sudamericana – what should we know?
Sudamericana’s is mostly known for its infectious energy. With the Latin and world music that we play, we set our nights up for non-stop dancing, good vibes, and an overall high energy experience. We specialize in South American sounds from countries like Argentina, Colombia, Venezuela, Chile, Brazil, Peru and we incorporate sounds from the Islands like Jamaica, Puerto Rico & Cuba. Latinos are very broad. We enjoy many genres of music and we don’t limit Suda to just one or two. We try to have a little something for everyone who loves the Latino flavor.

We believe what sets us apart is our ability to ring in many countries together and to make our guests feel like they’re celebrating in a club filled with friends and family, not strangers. It’s not just the experience of going out. You’re celebrating each time – life, culture and friendships. Our super talented resident DJ; Max Lucero aka ToKa is a key ingredient into making that happen seamlessly. He’s definitely one of the best Latin DJs in LA and has a very keen way of telling stories through music.

We’ve most recently added Babalú – a Vintage Tropical Night at The Queensberry. If you’re looking to take salsa class with one of LA’s best Willie Watana visit us every Thursday for a complimentary class, your 2020 just got better. Hosted by Sergio Cruz who is literally the social butterfly of the Salsa scene in LA, and our versatile DJ ToKa is on the ones and twos.

Additionally, this year we’re excited launch our very own Sudamericana Apparel Line in which we will be featuring original designs, LA made, and 100% cotton tees consisting of vintage designs of classic Latin rock bands and musical inspiration from our events. Stay tuned!

Do you look back particularly fondly on any memories from childhood?
My favorite childhood memories are by far the family gathering, birthday parties, and weddings. They weren’t very different from one another. They each felt like a huge celebration of life- no matter how big or small. There was always so much music, tons of dancing and many, many laughs. To be able to bring that into my work is – priceless.


  • If you’ve never been to Sudamericana email us to get in for FREE

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All photos are by: Farah Sosa / FARAHSTOP / @Farahstop

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