Today we’d like to introduce you to Paul Hextall.
Paul, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
Cat Eye Productions was born in 2006 while I was still studying at Palos Verdes High School, it started with a burning passion to take my video production skills into a professional environment. Even though I was very young I treated it with all the formalities you’d find in a typical business. It was small but the idea was there and it sparked where the company is today. In fact, we still have clients from our early days contacting us and doing new projects.
I was fortunate enough to have a studio in Newport Beach take me under their wing, I then went on to graduate from Chapman University’s Creative Producing program where I was the first student to study in Singapore for a semester. This helped me realize there are always wider opportunities beyond your local environment.
Today, we film projects around the globe. On a day to day basis, the company is just 1-3 people depending on the projects on hand but when we enter production it scales up to 5-20 people as needed.
These are some of Cat Eye Productions’ highlights from 2016: https://vimeo.com/
Has it been a smooth road?
In the very early days, I often found clients to be shocked at my age. They would see our website and demo reel and then when we met in person be surprised.
Fortunately, we haven’t had too many major struggles. It is more common for us to face our problems during a production. Regardless of how much preparation you do, there will always be things that change and don’t go according to plan. That is what makes being a producer exciting, it is rewarding to find solutions and keep things moving forward.
Now as technology becomes more affordable and in the hands of everyday consumers, there is certainly some education that goes into it. We explain to our prospective clients the benefits and value of using a professional video production company and our expertise. This becomes apparent through our demo reels and when we show our portfolio. Just because you can shoot a video on your iPhone it doesn’t mean you should! The question over budget still remains, but as a company we aim to scale our work to accommodate budgets of all sizes.
So let’s switch gears a bit and go into the Cat Eye Productions story. Tell us more about the business.
Today, Cat Eye is split between providing a video production service for our clients and developing and producing our own original content.
For our client’s side, we provide a scalable service allowing us to produce projects for individuals/ small organizations all the way up to worldwide corporations. In production, we have a lean approach ensuring that the entire team has a role to play, they are passionate about the project and there are no wasted resources. This passion translates into the final product and our clients are left beyond satisfied. This ultimately generates new business through word of mouth. We provide quality work at affordable prices so the client doesn’t have to sacrifice quality for price.
We produce videos for all areas but our four core categories include: Corporate, Events, Nightlife and Non-Profit. We’ve been honored to have a strong relationship in helping various non-profit groups year after year.
Moving forward, Cat Eye Productions has moved in to developing original content for television and online platforms. Last year we produced a pilot for an original series titled The Big Question. Currently, we are development for a cross platform docu-reality series in Singapore.
Developing our own content is interesting and challenges us to stay creative. Currently, our original productions are focused in the non-scripted space. We see an opportunity to create content that is global and can be produced as a format worldwide.
How do you think the industry will change over the next decade?
As discussed, introduction of new affordable technology (cameras, drones, gimbals, phones, etc.) drastically changes the capabilities of both the consumer but for us as a company too. We can produce a lot more for potentially a lot less.
Over the past few years, we’ve also seen a major shift to digital platforms and the traditional TV platform disrupted.
Storytelling has become more important too, there is so much content and we have short attention spans, so to create something engaging that sparks emotion is important. For our original content, the characters become more important and we see more cross-cultural stories.
For our core business, we are excited about the trend that it is now common for almost every business to have a video or multiple videos on their website and social media channels. We hope to be able to make that come true for businesses in a professional and quality way, with an affordable price.
- Pricing varies based on the scope of services and client needs. Projects typically start at $1500+
- Website: www.cateyeprods.com
- Phone: 3105612436
- Email: firstname.lastname@example.org
- Instagram: instagram.com/cateyeprods
- Facebook: facebook.com/cateyeprods