Today we’d like to introduce you to Paty Soto van Hasselt.
Paty, can you briefly walk us through your story – how you started and how you got to where you are today.
I am originally from Mexico, where since 2008 I had been a content creator for my own blog – Guapologia.com and I was also doing social media strategies and community management for brands such as Kenzo Parfumes and Ferrero Rocher. I moved to Los Angeles six years ago and started by going through some specialized schooling again; getting certifications in fashion styling and makeup artistry. I quickly realized then that I had to restart my own brand from scratch. Fortunately, I became aware of the online Latina community not only in Los Angeles but in all of the US, and what an amazing realization that was for me. Their support and camaraderie have genuinely made a big difference in my experience as an immigrant. Since 2014, when I moved to LA because of finding my wonderful husband Mauricio, I have been working in Los Angeles both as a freelance fashion stylist/wardrobe stylist and as a bilingual content, and I am not planning to slow down, because life here at the city of angels is certainly not doing so!
Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
It is quite challenging to start from zero, with no connections and very limited options to create them. It is much harder to do this when you have a child who depends on you, and it even sounds crazy to do so when you are going through it by communicating in another language than the one you grew up speaking. Even to this date, in particular, because of this I still struggle a bit with anxiety when I meet new people, especially in a working environment.
It took me a good amount of time to find networking opportunities and connect with peers and possible clients, but I consider myself quite a determined person. I might take breaks when I genuinely feel like I am not in a good place or getting any closer to my goals, but if I think something is worthy, I just keep trying and trying different ways for reaching it.
Also, it is interesting to see people’s reactions when a plus-size person like me tells them I am a fashion stylist who works both with runway-fit models and regularly sized people. It seems like it is hard for society nowadays to believe that someone who does not adhere to the current beauty standards in a lot of ways (and is pretty comfortable with it) can be both knowledgeable and skillful on matters pertaining fashion and style.
Alright – so let’s talk business. Tell us about Guapologia/Styled by Paty – what should we know?
As I mentioned, for a long time I have been a content creator for different outlets such as magazines and websites, including mine (guapologia.com) with written articles or fashion editorial shoots. Besides that, I am a personal stylist who works with all kind of clients giving them the tools to discover and develop their own style – helping them build a wardrobe which not only fits their needs and lifestyle but also their budget and taste. As a certified makeup artist, I also provide makeup lessons and perform social event makeup services.
You might say I wear many hats, but all of them are related to my one main interest which is rewiring people’s brains from the way we generally perceive and decide what defines human beauty. I love the Body Positivity movement and I always try to side it towards Body Neutrality, which is a way of understanding that while your body is an important part of you it doesn’t define all of you. More than anything, that your body is not meant to be subjected to moral judgment calls such as “good” or “bad”.
Given my longtime relationship with Social Media, from time to time I also provide Social Media consulting for small businesses who are trying to figure out how to create a strong online community and get real ROI via Instagram and Facebook).
Any shoutouts? Who else deserves credit in this story – who has played a meaningful role?
I am blessed for having met generous souls who have guided me and showed me support in order to become a more established content creator and a stylist.
The first person I would give a shoutout is Mauricio, my husband, who has been supportive of me reinterpreting my whole professional career in the US, in all the possible ways. Ana Flores of We All Grow Latina was the first person in the US who gave me an opportunity to work for her former agency’s campaigns, and Maura Hernandez is an amazing editor who introduced me to Ana. Davina Ferreira, founder and editor in chief of Alegria Magazine gave me my first editorial for a printed outlet and I am deeply grateful for it. Also, Maritere Rodriguez Bellas has helped spread my name and brand around Los Angeles.
An in-person 8-hour Personal Styling package starts at $500 + shopping budget. It is thorough and tailored to the specific needs of each client. It also includes me providing a personalized manual, tips & tricks for shopping and some extra perks.
Each extra hour up to 3 more hours comes at $45/hour
I also offer a remote version of this Personal Styling package through video conference calls. The price for this service starts at $350.
- Website: www.guapologia.com and www.styledbypaty.com
- Email: email@example.com
- Instagram: www.instagram.com/guapologa www.instagram.com/styledbypaty
- Facebook: www.facebook.com/guapologa www.facebook.com/styledbypaty
- Twitter: www.twitter.com/guapologa