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Meet Patty Delgado of Hija de tu Madre

Today we’d like to introduce you to Patty Delgado.

In the fall of 2016, Patty made herself a jacket. Well, maybe she didn’t actually make the jacket itself — but she definitely made it better. Then a full-time freelance graphic and web designer (and a mostly inexperienced seamstress), Delgado stitched a sequin appliqué onto her denim jacket.

The patch had significance to Delgado beyond just its sparkle. “I put on my jacket, and I just felt this instant pride, this instant nostalgia for my culture,” she tells us. “I felt really empowered. I knew that if I felt so strongly about this jacket and if it meant so much to me as a cultural statement, then it would sit really well with other millennial folks like me who are children of Latino immigrants.”

Delgado shared photos of her jacket on Instagram, and it wasn’t long before others took notice.  Their reaction was just as she expected it would be… but on a larger scale. “It was amazing — people sharing my photos, people tagging their moms, moms sending the photos [of the jacket] to their kids,” she tells us. “It was an overwhelmingly positive response from an online community of Latinos on Instagram.”

Check out her awesome Brit & Co feature: https://www.brit.co/hija-de-tu-madre-fashion/

And her LA Mag feature:  https://www.lamag.com/culturefiles/latinx-fashion-hija-de-tu-madre/

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?

As of now, I run Hija de tu Madre from our Boyle Heights headquarters and showroom. We opened up the showroom this past May; it’s a space where customers can take photos and shop our products.

The biggest struggle of running a small business is not having a lot of hands. Hija de tu Madre is a very small team, so I wear a lot of hats.

What moment in your career do you look back most fondly on?
Opening up our Boyle Heights showroom and headquarters this past May has been one of the proudest moments in my career.

Contact Info:


Image Credit:

Baila esta Cumbia photo, Virgen mural, and Me Vale necklace all need @lasfotosproject / Las Fotos Project

Getting in touch: VoyageLA is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

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