Today we’d like to introduce you to Patrick O’Heffernan.
Patrick, please share your story with us. How did you get to where you are today?
I am a retired college professor who produced television as part of my research and loved the media. After leaving Georgia Tech and returning to my hometown, I co-hosted a national political talk show, which switch to music interviews on Fridays. I lost my co-host to illness, but decided to retain the Friday element of the show, which was interviewing bands and playing music, hence Music Friday Live! I was asked by a national publication, Vents Magazine, to write up the interviews and then to review albums and concerts. Several other publications picked up my work and now I a media center for music in LA, with a twitter feed (8k followers) a YouTube Channel that focuses on local music events (600 followers) and an Instagram feed 50K followers.
I earn some money from broadcasting advertising and publication fees, but the majority of my income is from renting the studio and investments.
Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
Finding a home configured so I could build a studio in (renting one is not really necessary with today’s equipment and is very expensive). Marketing and building audience. Recruiting and retaining interns
Fairness Radio LLC – what should we know? What do you guys do best? What sets you apart from the competition?
I broadcast a weekly radio show, post photos, articles, and videos daily, attend concerts and shoot video and post it, and review albums and concerts. I am a member of the Academy and of the LA MUSIC CRITIC.
I develop relationships with bands and artist and follow them, sometimes for years, making my interviews highly sought after, By coordinating my broadcasts, online presence, and publications, I have an audience in the US and UK of over 300,000 people (all publications added together, plus online followers).
I cover everything but classical music, giving me a very broad reach and a lot of connections across the industry. It also allows me to mentor some upcoming artists. I have also developed a focus on the growing Latino fusion music scene, spend time in Latin clubs and Latino neighborhoods, interview Latino bands and translate their music for Anglo audiences. I think I am part of a revolution in music – the emergence of Latino fusion music into the mainstream, along with a handful of clubs, agents, and radio/TV shows.
What is “success” or “successful” for you?
The Buddha said if you are not enjoying what you are doing, stop. I haven’t stopped.
– retain and grow listenership and readership
– able to recruit the guess I want
– feedback from editors and readers on my articles
– satisfied with the quality of my writing, interviewing and media
- Website: www.nationbuilder.com/musicfriday
- Phone: @musicfridaylive
- Email: firstname.lastname@example.org
- Instagram: Music Friday Live!
- Facebook: Music Friday Live!
- Twitter: Music Friday Live!
- Yelp: Music Friday Live!
- Other: Music Friday Live!