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Meet Patrick Moriarty of IVI Vision

Today we’d like to introduce you to Patrick Moriarty.

So, before we jump into specific questions about the practice, why don’t you give our readers a few quick bullet points about you and your story.
IVI Vision is a premium independent eyewear brand that is designed in California and handcrafted in Italy.
● The foundation for the IVI product line: distinctive, innovative handcrafted designs made from premium materials such as Italian acetates from Mazzucchelli 1849, aerospace grade aluminum and industry defining lenses from Carl Zeiss.
● The Carl Zeiss lenses are ultra-premium, impact resistant and optically pure. They provide 100% UVA, UVB and Blue light protection with precise clarity. These same lenses are found in Chrome Hearts brand eyewear costing upwards of $2,000.
● All IVI sunglasses are prescription friendly.
● IVI sunglasses are unique yet, wearable and timeless.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
Oh my gosh, NO! Our experience has been the classic story of the struggles of brand building. IVI was started as an action sports-centric brand. The action sports industry has been on a steady sales decline for years, so after my wife (Alison) and I acquired IVI, we determined that IVI’s proper place in the eyewear space is in the lifestyle segment.

Our sun line designer, Jerome Mage, is a world-renowned eyewear designer. We felt the styles he created were much better suited to a boutique market. But to accomplish that, it meant turning the ship in a different direction. The boutique and specialty eyewear market affords IVI much more latitude to create something that differs from the standard eyewear on the market today. Take for instance or newest frame, Merc.

We named it after the Mercury space program. It’s a 58mm aviator, which is the most popular size for an aviator. It fits great on men and women. We were able to make some really unique aspects of this frame. We created a custom, spring loaded, temple arm that looks like a rocket. We made the frame out of Monel, a very lightweight nickel alloy that feels unbelievable to wear.

Another aspect of our brand is that we use only Italian Carl Zeiss lenses. Zeiss lenses are optically perfect and made to the most exacting standards in the eyewear industry. Most people know him for his multiple Academy Awards for lens technology or his brilliant quality camera lenses. IVI only uses Zeiss sun lenses in our sun line. Once the customer puts a frame on and looks through the lenses, they are immediately sold on IVI.

Alright – so let’s talk business. Tell us about IVI Vision – what should we know?
● The foundation for the IVI product line: distinctive, innovative handcrafted designs made from premium materials such as Italian acetates from Mazzucchelli 1849, aerospace grade aluminum and industry defining lenses from Carl Zeiss.
● The Carl Zeiss lenses are ultra-premium, impact resistant and optically pure. They provide 100% UVA, UVB and Blue light protection with precise clarity. These same lenses are found in Chrome Hearts brand eyewear costing upwards of $2,000.
● All IVI sunglasses are prescription friendly.
● IVI sunglasses are unique yet, wearable and timeless.

Any shoutouts? Who else deserves credit in this story – who has played a meaningful role?
My wife Alison is my best sale rep. She is very relatable, and she is passionate about our brand. I would like to convey this message… we have spent hundreds of thousands of dollars on ‘professional’ sales reps. We’ve spent another $100,000+ on marketing gurus and trade shows.

None of it generated enough of a return to pay for its cost. The owner (you) are your own best face of the brand. You believe in it the most, and YOU will be the reason it succeeds. You deserve the most credit for your brand existing.

Pricing:

  • Range $160-$325

Contact Info:


Image Credit:

Molly O’Keefe

Getting in touch: VoyageLA is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

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