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Meet Patricia Echeverria of Experiment on Purpose in Brentwood

Today we’d like to introduce you to Patricia Echeverria.

Patricia, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
I was always interested in the idea that we can use design to make an impact in the world; the idea that we can apply the design process to transform our reality. The more I experimented with this, the more I realized that we have to start inside. We have to transform our Inner Reality before we try to change the External World (if we want to be truly effective.)

I was initially interested in finding out how we could transform our social reality through the built environment. I traveled to places like rural India, and the North-South Korean border to find out how we could use design to improve living conditions, to resolve conflict, to solve real human crises. I was always interested in this, and I worked on different kinds of projects, where I was constantly trying to find ways to improve the human condition.

Eventually, I realized that the kind of impact I wanted to have in people’s lives had to be much more direct. It had to be felt, it had to be clear and direct. I found that there was a parallel between the process of human-centered design (wherein you are designing objects or things ultimately to improve a person’s reality) and the psychological process of helping someone to improve their perceived reality. I saw that there was an intense correlation between these two processes. I was most interested in harnessing our creativity to produce an improved reality.

So I brought together the worlds of design & psychology, to ultimately help people design their life, to craft the reality that they most want to experience.

I started this as an experimental platform, wherein we organize events, workshops, and mentorship programs, all of which are designed to help people literally and metaphorically design their reality. And this platform has continued to grow and evolve. Today, we offer online and IRL events, in Los Angeles, and all over the world. Our latest online project was a global summit designed to help people access their creative potential. Right now, we are creating online programs to help people integrate some of these powerful creativity and psychology practices into their day to day life, so they can literally design their life, from the inside out. We have a fantastic program launching in just a few months, and this program is really intended to help people show up most courageously to express their creative voice and message, day in and day out. We have built in community, accountability, and powerful interactive exercises inspired by our learnings from mindfulness and positive psychology.

Has it been a smooth road?
The process of starting this all from scratch has been super inspiring, and also incredibly challenging. Because there have been so many moments, along this path, where I simply didn’t have a reference point. I didn’t have a model to follow. And so, this really has been a process of literally designing/crafting/making a dream business from the imagination.

So, as you know, we’re impressed with Experiment on Purpose – tell our readers more, for example what you’re most proud of as a company and what sets you apart from others.
At Experiment on Purpose, we ultimately design transformational experiences. It all comes down to creating spaces where people feel safe enough to access their source of creative power… and truth. That place that is accessible to all of us, if only we have the courage to shut down all the other distractions in our lives.

We help each person to turn off the distractions, so they can focus on what truly matters: so they can focus on the Vision for what they truly want to create in their lives, and then we provide them with the accountability, structure, and tools to create that vision. This process requires a fierce commitment to the creative process. And we support each person if making those visions real. Sometimes it’s the vision to write a book, to start a new business, to go freelance, to start a new passion project… It’s ultimately creating the vision for that which makes us feel most alive. The vision, wherein we are truly maximizing our potential, and not afraid to speak up, to share, to express our true selves, and truly put ourselves out there.

We are proud of every single one of our program participants who return with stories of success: the ones that persevere and return sometimes one, two, or three years later, to tell us that the visions they had originally envisioned finally unfolded, that they finally became real. It’s a very practical kind of miracle, where dreams become real, and not without a whole lot of deliberate and courageous action steps, community, and psychological interventions in between.

Let’s touch on your thoughts about our city – what do you like the most and least?
I love that this city accepts everything and everyone. Anyone can become anything.

It’s all up for grabs. There is a total creative freedom that I have not experienced anywhere else.

I dislike the distance, the driving, the separateness that is so easy to feel in this kind of sprawling landscape.

Contact Info:


Image Credit:
Geneva Cegelis
Justin Premo

Getting in touch: VoyageLA is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

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