Today we’d like to introduce you to James Sandoval and Jon Mattox.
Thanks for sharing your story with us James and Jon. So, let’s start at the beginning and we can move on from there.
James: I first met Jon on a music video shoot through a mutual friend. Jon had designed the set, and I was on the camera crew. We realized pretty quickly that we vibed together not only in our work ethic and profession but in our like-minded vision of the future; a future of entrepreneurship and discovery.
Jon: I had come from a background of construction in Indiana where I grew up. My dad ran a property management company, and after I finished trade school as an electrician, I ran a lawn care company where I continually increased our revenue through strategic resourcing and management. I’m a problem solver, and everything I touched, I wanted to make better, faster, more efficient. I had always enjoyed writing so after a few endeavors in Indiana, I moved to LA to attend UCLA and pursue a major in screenwriting and double majored in electrical engineering. After college, I had met James, and after working on a few projects together, an opportunity came up for me to run a TV station in Colorado. Amidst my busy schedule, James and I stayed in contact and started dreaming. It wasn’t until I moved back to LA in 2015 where we fortified Panton and started to hit the ground running.
James: I had a passion for filmmaking before I even knew I had a passion for it. In middle school, my computer class had taught us a few programs, one being iMovie for video editing. In my English class, we had to make presentation boards for books we would read and me being the avid book reader I was at the time (sarcastically), I thought to myself: maybe I can sum it up in a video using that computer software I learned about. I quickly found out the power of video and the storytelling it can do. Throughout high school and college, I involved myself in visual media, mostly in Television, filming and directing when I wasn’t replacing my sleep with editing. After meeting Jon and collaborating, I knew him and I had shared passions to create in a merged world of physical and digital. Once Jon moved back to LA in 2015, we realized after I had been pursuing freelance filmmaking for a few years, that it we needed to figure out something more consistent and sustainable than one-off filming jobs. Putting our brains together and our history of endeavors, we realized that the combination of construction management and filmmaking led us to solve the problem: more efficient real estate marketing.
Has it been a smooth road?
Jon: Anyone can tell you that the path of entrepreneurship is full of challenges and obstacles and that is the most exciting part for me! Being a problem solver, I don’t look at any obstacle as a struggle, but as an opportunity to overcome and grow. I’m constantly learning, whether it be from other business owners, websites like Lynda and Ted Talks, or even just the learning lessons in life. I must admit, that learning the “hard way” always can be a little disgruntling, however, it was the best way to learn. Every good or bad experience allowed us to grow and learn, compare, assess and reassess, and ended up with new discoveries and huge leaps forward.
Now, our biggest challenge how do we solve our client’s biggest challenges!
So let’s switch gears a bit and go into the Panton story. Tell us more about the business.
James: The core of Panton is real estate video tours. We started off attacking this industry as we saw it lacking in fruit. Video this decade has increasingly become more and more of a demand not only in marketing, but in the real estate process for realtors/buyers to be able to curate listings on the market and to be able to spend their time more effectively, researching the listings they liked better and gaging that through everything, including video. Now the cost of video has always been fairly pricey, and a luxury for most marketers. Coming from a film background and working on $100k+ budgets, it was often not in the realm of the non-luxury properties to even think about video.
We wanted to change that.
Jon: There is a lot of upcoming technology that has allowed for more efficient video production that doesn’t require big cameras, many lights, etc. Another part of video production that took a lot of time was the post-production and editing process. Being a combination of engineers and video production gurus, we started developing a system to be more efficient, allowing us to cut the costs of the videos down and giving access to more agents to be able to use video.
Through these endeavors, we’ve created a new industry standard of 24-hr turn around listing videos that is starting to be adopted by other real estate production companies. But we aren’t stopping there. To date, our fasted turnaround for a listing video with travel time is 4 hours. That was not us trying to beat a record, just doing our process. We are excited to be a forerunner in marketing for realtors. We are constantly trying to figure out how to better serve realtors, and create more efficient processes and products to maximize realtors lead gen, client acquisition, and automated database touch points.
How do you think the industry will change over the next decade?
Jon: There are a lot of analytics that forecast the real estate industry’s always changing trends. We are working closely with realtors to anticipate these trends not only in the way marketing is done, but the overall outlook of the buying/selling industry and how that effects the way realtors market. Specifically to video, many realtors are starting to understand the power of video and are using it in their marketing process as it has become a demand for many sellers and homeowners.
There are many other outlets for marketing such as 360 video, 3D scanning such as Matterport, and massive touch programs that are able to automate a lot of the time-consuming process of following up and client retention. We are keeping a close eye on changing trends and pride ourselves in striving to be on the breaking cusp of technology and looking around the curve for what is coming next.
- For first time clients, we are offering $250 videos and $99 photos
- Address: 3033 Malabar st.
Los Angeles, CA 90063
- Website: PantonVideo.com
- Phone: 323.488.3272
- Email: firstname.lastname@example.org
Panton Real Estate Video Tours