Today we’d like to introduce you to Stacy Cox.
Thanks for sharing your story with us Stacy. So, let’s start at the beginning and we can move on from there.
I’ve been asking people if I can try out a face mask on them I made in my kitchen or curl their hair or give them a makeup application since I was 10 years old. My passion for nurturing and elevating people’s self confidence and image all began at a formative and young stage in my life. It carried through to my sorority house at U.C. Irvine where I had a captive audience of ladies and I began to realize one goal I’d have to meet in my life was owning my own beauty company of some kind.
Cut to 1998, I was working in PR for the Miss Universe/Miss USA Pageant. Translation? My boss was our current president!! I was working 60 to 80 houses per week and experiencing migraines. I kept thinking “there has to be a better, healthier way to manage my life.” So I hatched a plan to become the next “Martha Stewart” of the beauty world. I asked Mr. Trump to fire me so I could collect unemployment and give me a few months to stabilize and launch my career transformation. And he agreed. So I can say I’ve been fired by The Donald and laugh about it. So with my new found Freedom, I enrolled in a beauty school in their esthetician program and loved it. I had finally found my niche. I accelerated through it and then enrolled in a Hollywood makeup academy and learned more about this art form. In 1999 I hung my little shingle outside my front door and Pampered People was born. I wanted to cultivate a boutique feel straight up and wanted clients who were excited about taking better care of themselves. So there wasn’t a ton of advertising going on here, it’s all been built by word of mouth and me networking the heck out of myself when these opportunities present themselves. This year I’m celebrating 20 yrs in business.
Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
I think two of the biggest struggles I can outline for you…
• The 2008 Recession – unfortunately I had zero understanding of what a recession is all about when it hit that year. Suddenly people Who were booking monthly appointments with me were stretching it to three and four months apart. So now I need more clients to make up and balance out the lack of consistency. Plus people’s skin was not looking as healthy with appointments happening less frequently so it means the facials were more work for me. This said I couldn’t raise prices at such a serious time in our economy. So it was a stressful period, to say the least.
• I went through a divorce in 2008 too. And my secondary income of being an esthetician suddenly became the primary income. I knew I need additional streams of income to lean on. So I decided to build out my TV beauty segments I did, more or less for fun, in a new way. So I began marketing those differently and began blogging about new and interesting products I was testing and loving. Yoga was also a hobby for me and in 2014 I became a certified yoga instructor & began generating income in this direction as well. So currently I juggle 3 careers simultaneously which explains why it took me so long to carve out time for this interview!!!
Please tell us about your business.
What sets Pampered People apart from every other skincare studio in Los Angeles? You get a more detail driven, thorough, results oriented, longer facial for a FRACTION of the price you’ll pay anywhere else in Los Angeles. I challenge any esthetician to even try to come close to the level of pampering and anti-aging results I deliver every single facial or wax appointment. I take people’s time, money and need to escape seriously. The competition in my industry is stiff and I understand you’re only as good as your last facial or massage so you have to connect and land your service with each client every single time. I include a light peel each facial (if it’s appropriate for the client’s skin type) without them experiencing an” up charge” for it. I don’t hard sell clients after the facial to purchase products. It’s all right there in front of them if they are interested. The environment I created asks you to relax the moment you park your car out front (there’s lots of free parking) and pass through the gate into the garden.
What moment in your career do you look back most fondly on?
There have been a few. It was exciting to have my story featured in Day Spa Magazine. And be selected by LA Weekly as the best underground, beauty secret in LA. I’ve loved representing myself and my beauty picks on ABC’s The View & the Dr. Oz show numerous times and working monthly live on air on the KTLA Morning News helping the viewer understand the latest trends in beauty.
- 75 min facial is $120
- 2hr facial is $160
- Microneedling Session W/full facial is $295
- Dermaplane without a full facia is $80
- Dermaplane with a full facial is $180
- Lots more services are available these are a few highlights
- Website: Stacycox.com
- Phone: 818 395 3818
- Email: email@example.com
- Other: https://yelp.to/qTKq/wqY0qt1el2
Lori Aronsohn for me Doing the facia