Connect
To Top

Meet Palwasha Wali of LASH

Today we’d like to introduce you to Palwasha Wali.

Palwasha, please share your story with us. How did you get to where you are today?
I started my company “LASH Beverly Hills Eye & Lip Bar & Academy” about a year ago. We opened our first location on Rodeo drive in Beverly Hills and then opened our second location in Woodland Hills and planning to expand in the near future to have more location and share the love of Beauty to every soul on this planet.

Entering the entrepreneurship world was not just a dream but was always the biggest goal I had in life. I always admired those whom were in control of their lives and were a part of this industry. However, the journey of my life was a bit more of a roller coaster than the average. I reached to a point in life where I felt that I will never succeed and will not be able to overcome the challenges and the obstacles of life I was faced with. I also felt that I had to accept life the way it was and was on the urge of accepting the fact that I had to bury my dreams and just walk away.

It was just after I moved to LA, the city of Angeles that I realized the saying that “it is never too late to follow your dreams” was not just a cliché’ but was a reality. My journey of entrepreneurship started with my first location LASH Beverly Hills on Rodeo, a place which I only saw on TV and could never imagine working there, let alone the idea of owning my first business in the cosmetic capital of the world.

I could not be happier and I am beyond astonished by my success at both locations and am eager to expand and to inspire others and to make them believe that everything is possible just with the right amount of dedication.

Has it been a smooth road?
Just like every other aspect of my life, the journey of entrepreneurship was not a smooth road for me. Being new and naive to the world of entrepreneurship I was taken advantage of by same experienced con artists in the industry.

So let’s switch gears a bit and go into the LASH BEVERLY HILLS EYE & LIP BAR & ACADEMY story. Tell us more about the business.
My business’s main focus is to make everyone’s eyes and lips more beautiful and also training others to follow the same path. My company specializes in the application of eyelash extensions, permanent make-up and providing training to those whom would like to be a part of this booming industry and are interested to become an eyelash extension technicians or a permanent make-up artists.

How do you think the industry will change over the next decade?
The beauty industry is only getting better and better and I believe in 5-10 years the industry will be more advanced and influential than it has ever been.

Pricing:

  • Mascara looks starts at $127 , Glamour looks starts at $ 166 and Couture looks starts at $ 199
  • Microblading of the brows starts at $300, touch ups starts at $150, lipliner and eyeliners starts at $200
  • Eyelash extension courses starts at $799-$1299 and permanent Make- Up classes starts at $1250-$3500

Contact Info:

  • Address: 421 NORTH RODEO DR. SUITE A42 Beverly HILLS CA 90210
  • Website: lashbeverlyhills.com
  • Phone: 3102765274
  • Email: PALWASHA@LASHBEVERLYHILLS.COM
  • Instagram: @lashbeverlyhills
  • Facebook: LASH BEVERLY HILLS EYE & LIP BAR & ACADEMY
  • Yelp: LASH BEVERLY HILLS EYE & LIP BAR & ACADEMY
  • Other: 23389 MULHOLLAND DRIVE WOODLAND HILLS CA 91364

img_0693 img_0705 img_0719 img_3706 img_4093 img_4184

4 Comments

  1. Waheeda

    January 15, 2017 at 15:51

    I’m so proud of you. I read the whole article. I love strong women like you,
    Your my role model and I can’t wait to do my eyebrows with you.

  2. Parween Nazaar

    January 15, 2017 at 18:19

    I am proude of you, your hard work and accomplishments. Thanks for saring

  3. Farida Safi

    January 16, 2017 at 06:16

    Congratulations on your success Palwasha jaan!

    • Palwasha Wali

      February 7, 2017 at 08:24

      Thank you so much Waheeda for your support, kindness and your friendship .

Leave a Reply

Your email address will not be published. Required fields are marked *

More in

  • LA’s Most Inspiring Stories

    Every neighborhood in LA has its own vibe, style, culture and history, but what consistently amazes us is not what differentiates...

    VoyageLA StaffSeptember 18, 2017
  • Fun Things to do in LA in September

    The editorial team shares some of the most noteworthy events in LA over the next few weeks. Check them out below...

    VoyageLA StaffSeptember 15, 2017
  • The Jig + Saw Story

    We worked with the folks at Squarespace to find the most exciting and innovative local entrepreneurs in the LA area and...

    VoyageLA StaffAugust 14, 2017
  • The Future of Food

    We worked with the folks at Squarespace to find the most exciting and innovative local entrepreneurs in the LA area and...

    VoyageLA StaffJune 29, 2017
  • The True Renegades

    Cindy Whitehead is a 70’s pro skateboarder who was inducted into the Skateboarding Hall of Fame in 2016, she is the...

    Cindy WhiteheadMay 11, 2017
  • LA Art’s Inconvenient Truth

    Xandra Myers, Founder & CEO of i3 Arts Fest, opened our eyes the potential public art installations hold for the city...

    Xandra MeyersMay 3, 2017
  • Summer Bod Game Plan

    Sai & Joeslyn from The Sai Life are some of our favorite fitness pros in LA and they put together a...

    Sai KrishnanMay 3, 2017
  • 90th Anniversary of LA’s Oldest Bowling Alley

    In association with Los Angeles Times Food Bowl, Highland Park Bowl embraces its Prohibition-era roots by transporting to yesteryear with music,...

    VoyageLA StaffApril 27, 2017
  • Breaking Free of the Golden Handcuffs

    Jennifer Berson, the founder of JENERATION PR, shares her incredible story of breaking free from her golden handcuffs and pursing her...

    Jennifer BersonApril 25, 2017