Today we’d like to introduce you to Oula Oussi.
Oulalala was created by Oula Oussi in summer 2016. Oula was born and raised in Damascus Syria. She moved to California in 2007 to turn her dream into reality. Her love affair with the world of fashion and celebrities started in her childhood. She always knew that she would become a fashion designer and illustrator. Opting to stay close to the LA fashion scene and Hollywood celebrities, she studied fashion design at Esmod International Fashion University. Fashion was something that came natural to Oula. She began drawing and making dresses for her Barbie doll at the age of three.
She worked as a fashion designer at YanaK Fashion Group, Michael Costello Couture and Stello honing her skills in evening wear design. During this time, her original designs were featured in Mercedes Benz Fashion Week Fall 2014/ Winter 2015 and Spring 2015 / Summer 2016,LA Fashion Week Fall/Winter 2017, And Miami Swim Fashion Week summer 2018. Oulalala’s first fashion show was in summer 2017 in New York during Maarkah Fashion Week. Oulalala is the go-to destination for chic, contemporary fashion. The brand evokes a mindset – an attitude, not an age. It’s a true original, always defining fashion’s next stride forward. Designed for the confident, sexy, modern woman, oulalala is a global label that embodies a sensual, sophisticated lifestyle.
Her goal is to foster an ongoing relationship with her clients and dress them for all their memorable life occasions.
We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
I have learnt that it’s not as easy as many people think, because even when we have many ideas; we have to prove our capabilities. Having taken long to start a career in design. It has not been an easy road and still not.
I’m a designer, and I work very hard at that. People sometimes want to put down fashion by saying it’s frivolous or superficial, but it’s not that way at all. It’s actually very hard work.
Behind all the glitz, glamour, and glossy pages of the fashion industry, there are thousands of people working hard to make it happen.
So let’s switch gears a bit and go into the Oulalala story. Tell us more about the business.
I am a fashion designer, specialized in women’s evening wear. The attention to Design Details, With An Array of Unique Fabrics. And the perfect dress deserves the perfect fit. Our seamstress will customize your fit so you look your best.
oulalala is a global label that embodies a sensual, sophisticated lifestyle. It offers a piece for every occasion. Accessible luxury with a hint of the unexpected, modern glamour with an element of ease.
Has luck played a meaningful role in your life and business?
All I have to do is make things work for me in a career and try to become lucky. I believe that I make my own luck in life. Luck has a significant role in my life either a positive or negative way. “ The harder I work, the luckier I get”. This is a very famous saying said by Abraham Lincoln, the most successful president of The United States of America. Here in this, he means that luck always favours the hardworking people. Always expect luck to favour you after doing hard work.
- Website: www.oulalalaofficial.com
- Instagram: @Oulalala_official
- Facebook: Oulalala
To Tiffany Torossian Fashion Stylist, Maarkah New York Fashion Week