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Meet Osirus Munn of NRML LIE.F

Today we’d like to introduce you to Osirus Munn.

Thanks for sharing your story with us Osirus. So, let’s start at the beginning and we can move on from there.
NRML LIE.F (pronounced normal life) was started in Feb. 2016. This was around my sophomore year of college when I was strongly considering dropping out of college, like a lot of people. I was always into fashion and was like secretly creative, then one day I just decided to take that leap. The first shirts I printed were honestly some test shirts just to see who would support. At the time, I didn’t even have a name. The name NRML LIE.F came with my official release in 2016, with our bear head logo. Our name and logo is intended to inspire people to be themselves and live the life they desire. The meaning behind NRML LIE.F is to highlight how things we are taught as children isn’t always true, and that’s why we put emphasis on the word lie. We want people to know that their life is simply Their Life. We got this far with the brand by being genuine with customers and living by the meaning of the brand. I’ve noticed we get the most love from doing pop-up shops because customers get to interact with us and once they feel the vibe they believe in our message. Getting to where we are today, mainly took staying consistent, making dope clothes, and relating to customers.

Has it been a smooth road?
Has it been a smooth road? Not at all. Like every entrepreneur, I went through that stage of second-guessing myself like, “is this really for me”? Some of the struggles along the way were: being impatient, not knowing how to ship, not knowing about manufacturers, and having to learn illustrator. This list can go on and on. The main stuff to overcome was personal and comparing my brand to other brands.

We’d love to hear more about your business.
NRML LIE.F is a brand that promotes individuality, progression, and breaking the cycle. I make streetwear clothes, such as shirts, jean jackets, hats, hoodies, and joggers, but I would say I specialize in customizing jean jackets. I would say as a company, we are most proud of inspiring our customers and making them think differently. What sets us apart from others is the meaning behind our brand and the customer experience we plan to give our supporters.

Is our city a good place to do what you do?
Yes, LA is a great place for a fashion brand! It’s one of the places every brand wants to be because of the potential clientele. If someone was starting out with a clothing brand, I would recommend that they take over the city they’re in first. It has nothing to do with LA, I just think taking over a city you know first will help you out in the long run.

Pricing:

  • Shirts $25-$40
  • Custom denim jackets $150 and up
  • Hoodies $40-$70
  • Joggers $35-45

Contact Info:

  • Website: www.nrmllief.com
  • Phone: 3212876437
  • Email: nrmllief@gmail.com
  • Instagram: nrmllie.f
  • Facebook: nrmllie.f

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