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Meet Orixa Jones of BAD GIRL, GOOD HUMAN

Today we’d like to introduce you to Orixa Jones.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
My first love was to become a household name in the modeling industry. For as long as I can remember I have always loved being in front of a camera. Expressing myself through imagery made me fall harder for the arts. However, I knew modeling wasn’t the end goal. I wanted more, but I couldn’t exactly put my finger on it.

I stopped modeling around 21 years old and explored different creative avenues; blogging + photography. Nothing stuck to me until one random night in with girls. We were talking, laughing, drinking – doing what girls do. And within the conversation Bad Girl, Good Human was born. This might sound corny, but I immediately felt the way Peter Parker did when he became Spiderman! LOL

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
One of my biggest struggles is not being able to see myself. What I mean by that is, I cannot always see the progress I’ve made. I keep my nose to the ground, consistently trying to better myself personally + professionally which results in overlooking small wins + not showing myself enough grace.

BAD GIRL, GOOD HUMAN. – What should we know? What do you guys do best? What sets you apart from the competition?
I am the founder of a lifestyle brand called Bad Girl, Good Human. The platform was created to celebrate the multi-dimensional woman. More often than not we (women) tend to be boxed into categories. It’s either you are one thing or the other, and that is not how it works. We are layered so beautifully. So why confine yourself? We love Rihanna because she walks the line of bad/good all the time. Never leaving one for the other. BGGH is here to encourage women to do the same.

What moment in your career do you look back most fondly on?
I am damn proud of myself for completing my first year of business. That’s huge for me considering my background. I come from a family of hard workers, you know. They did what they had to pay the bills. Nobody ever stepped out to start their own business. For me to be the first is a ‘wow’ moment for sure.

I am also proud of starting a brand that sparked a conversation + formed its own movement. I prayed for longevity, something that was bigger than myself. And because I kept exploring my passion, it leads me to this very moment, and I couldn’t be happier.


  • $28.00 – SIGNATURE TEE
  • $53.00 – BASIC I CREW

Contact Info:

Image Credit:

Kaye McCoy, Hadas

Getting in touch: VoyageLA is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

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