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Meet Orange County Creative Director and Founder: Petre Spassov

Today we’d like to introduce you to Petre Spassov.

Petre, please share your story with us. How did you get to where you are today?
I am a Bulgarian-born graphic designer working in Orange County, California.

My name Peter, spelled Petre, due to a mishap at immigration services that unfortunately stuck.

In 2011, I completed my BFA at California State University Fullerton and began my career at a small design agency in Long Beach.

After spending two and half years working with some genuinely great people I made the decision to pursue a freelance career.

Today I spend most of my time working on websites, apps, and various branding projects with clients from around the U.S. The things I value most in my profession are cleaver visual communication and well thought out design solutions.

Has it been a smooth road?
The road to setting up and running a creative business has not been a particularly smooth one. Although the creative side of my work comes to me pretty naturally learning all the ins and outs of running a business have been much more challenging. Negotiating and pricing have been to particular struggle because any snags along the way can erode the trust between my clients and I and undermine the creative process.

What is the most difficult part of what you do?
Often negotiations and initial client assessment, determining whether a client is a good fit is particularly challenging because clients usually have a preconceived notion of what working with a creative is like. Most of the time these ideas are misinformed and can become hurdles in the creative process. Fostering trust is the way to have a mutually beneficial relationship with a client but this is sometimes harder said than done.

What is “success” or “successful” for you?
Success in my mind is a two-way street. Both myself and the client have to benefits from our relationship to be able to call the project a triumph. From the clients, point of view success equals solving their problem, which could be selling more products or communicating the appropriate message to their audience. On my end success means doing interesting and elegant work that I can be proud of, and that adds something good to the design community. If both of these criteria are met our relationships with our clients is strengthened and we both prosper.

What are your plans for the future?
One area that I want to expand my business in is product design. This includes both physical and digital. I am quite interested in hard goods like furniture, housewares, and other concrete things around the home. On the opposite end, I am currently working on several fonts and other digital good that I will be releasing in the near future. My primary goal there is to design tools that can help other designers create good work.

Contact Info:

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Photography by Petre Spassov

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