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Meet Omid Semino and Elie Sabouhi of Diamond Mansion, King of Jewelry, Ledodi Los Angeles

Today we’d like to introduce you to Omid Semino and Elie Sabouhi.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
Our story is unique. It’s a story of a family business growing into three separate, successful jewelry brands, each with their own niche and expertise.

Diamond Mansion, King of Jewelry and Ledodi; three blossoming companies under the same roof, roof meaning suite 710 in the International Jewelry Center nestled in the historic Jewelry District. King of Jewelry and Diamond Mansion specialize in engagement rings and Ledodi specializes in luxury accessory jewelry, your rings, bracelets, necklaces and earrings.

It takes a small village to handcraft luxury jewelry with real diamonds and real gold. We wouldn’t be as fortunate as we are today if we didn’t have such an amazing team of experienced jewelers to help us along the way.

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
Being an entrepreneur is never a smooth road but it’s always rewarding. As an entrepreneur, you need to wear many hats. Whether it’s marketing, accounting, innovating, product management, production, see … the list goes on. One thing I learned in business school is that if your business is on a smooth road that means it will also be a smooth road for many competitors. So the reward of a bumpy road is that you will be unique. The bumpy road also lets you know that you can accomplish many things that in the past you never thought would be possible. The best part of our business has always been pinpointing customers problems and solving them. Our focus has always been to simplify the jewelry buying experience.

At and, we sell many diamond engagement rings online that costs 5k-50k. Imagine the amount of trust it takes to convince someone in another state or even country to purchase an item that expensive without seeing it in person. That’s our biggest challenge, yet the most satisfying feeling when someone proposes with an engagement ring that was handcrafted by your team, knowing that ring will be worn forever.

At, we decided to bring that same experience and bliss of wearing handcrafted jewelry to women’s everyday life. Luxury jewelry, real diamonds, real gold, without the 10x markups. At Ledodi, our biggest challenge is innovating new ways to craft beautiful premium, luxury jewelry all while keeping it affordable. It has been amazing though. The bliss of seeing someone wearing a ring, bracelet, necklace or a pair of earrings that cost 2K at retail stores, yet you were able to sell the customer the same item for $400. Saving women money and providing them with premium luxury jewelry is our main priority for Ledodi.

So, as you know, we’re impressed with Diamond Mansion, King of Jewelry, Ledodi – tell our readers more, for example what you’re most proud of and what sets you apart from others.
What sets us apart at Ledodi is that our mission is to empower women. We do this by encouraging them to buy themselves jewelry and be independent. They don’t need to wait for a special occasion, a husband or a boyfriend to buy them diamonds. They should buy it for themselves! In order to make this happen, we cut out the middleman and manufacture everything ourselves to make luxury jewelry affordable. We want women around the world to be able to buy REAL diamonds.

At King of Jewelry & Diamond Mansion, we are set apart by customization, personalization and lifetime customer service. A person who spends 10k-100k on an engagement ring needs to feel the trust. From the beginning, we decided to treat each customer like family. Whether you end up buying from our company or not, or if you are just calling for more information, we will make sure to educate you in every way possible and help you find your dream engagement ring at a fair and transparent price. Treating each customer like family is within our core. Further, what makes Diamond Mansion and King of Jewelry different is that we allow full customization of any piece. We have some of the best jewelry designers and crafters in the world. We let customers personalize every part of their jewelry and engagement ring. Again, all at a tenth of the price of what you would pay at a store like Cartier or Tiffany.

So, what’s next? Any big plans?
Our goal is to become the most customer-centric jewelry company in Los Angeles, then California and then the U.S. We will innovate as much as possible to simplify the jewelry buying experience online. We are planning to also add some pop-up stores around Los Angeles in the next year.


  • Use Promo Code: Voyage25 to save 25% on all Ledodi item’s

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Image Credit:

Diamond Mansion (Earl Sarmiento)

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