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Meet Olivia Udeh of BluuScope in South Bay

Today we’d like to introduce you to Olivia Udeh.

So, before we jump into specific questions, why don’t you give us some details about you and your story.
I’ve always had an affinity for art, drawing portraits in particular. Drawing was one of my favorite things to do as a child but as I got older, it became less of a priority. It wasn’t until I enrolled in my first art class during my junior year of high school, that my passion for art became reignited.

After high school, I dabbled in a few art courses at a few junior colleges but school wasn’t really a focus. I credit social media with exposing me to a plethora of exceptional artists. They serve as inspiration as well as a blueprint on how to turn your art into a marketable product. That’s one of my main focuses at the moment. Not just creating a product but being able to develop an overall brand and career.

Has it been a smooth road?
My biggest struggles would be maintaining focus and consistency as well as navigating the social and business aspect of what I want to accomplish. In the past, I’ve struggled with balancing my day job/source of income and other areas of my life while remembering to devote the necessary time and energy into my artistic aspirations. I also recognize that in order to build a following it requires regular engagement, whether it be on social media or out and in social settings. For someone like me who is more introverted, it can be a real challenge.

Please tell us more about your art.
I am a visual artist. I utilize rich and bold colors to illustrate the beauty of Black people within the diaspora and Africa. Often placing them in natural outdoor settings. I find it necessary that I showcase these images and themes because we are grossly underrepresented in a society where we are very much present. Currently, my preferred media to create consists of digital drawing methods, but I also really enjoy oil painting.

Is our city a good place to do what you do?
I love representing the South Bay as an up and coming artist because it is not deeply saturated with artists, like many other areas in Greater Los Angeles. It gives me an opportunity to represent an area that not many people hear about at all, let alone in the artist community. At the same time, there is plenty of opportunities to bring more events, groups and resources for creatives to the South Bay. So for new artists, it can be challenging to create a name for themselves with the limitations.

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