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Meet Oliver Sehulster and Carolyn Shlensky of Sound + Range in El Segundo

Today we’d like to introduce you to Oliver Sehulster and Carolyn Shlensky.

Oliver and Carolyn, can you briefly walk us through your story – how you started and how you got to where you are today.
I grew up in Lake Tahoe skiing and snowboarding, where I found my connection with the mountains. Then working in marketing for Quiksilver in Huntington Beach, CA paired my love for the mountains with my creative trade and skillsets. After years being mentored by some of the top creatives in the surf and snow world, I moved to start a new creative agency, Pelicon Iconic Creative. Now celebrating ten years in business, Pelicon has grown into a full-service boutique creative agency specializing in creative development and marketing for notable apparel and action sports/outdoor brands.

A team like ours is unusual. It’s rare to find a team where each member shares a similar passion and responsibility for the earth. I am extremely proud of our creative team. They blow my mind with their creative capabilities everyday.

Has it been a smooth road?
Smooth road? No. Lots of detours and car trouble along the way though. Creating a clothing company built on sustainability from the ground up, developing premium products using only human-centric vendors, donating a portion of every sale to fight climate change, and still needing to be competitive on product pricing and profitable has been a very difficult road to navigate. But we’ve put our creative backgrounds to work, and we’ve found ways to navigate each obstacle and find a great balance between doing good business and doing good for our planet.

We are a team that has worked together to navigate challenges with our clients for a decade – it’s in our blood to define creative solutions to success.

So, as you know, we’re impressed with Sound + Range – tell our readers more, for example what you’re most proud of as a company and what sets you apart from others.
Founded by Oliver Sehulster and powered by Carolyn Shlensky, Director of Marketing + Operations, Sound + Range Clothing is an e-commerce company launching our first offering, the California Collection, featuring art inspired by the raddest peaks and slopes right in our backyard. Born in and inspired by California, we set out to create the softest eco-friendly products featuring vintage-inspired graphics of epic California destinations that feel like old faves from day one.

We strive to reduce our footprint in everything we do right down to our packaging. Our mailers and boxes are made of recycled materials and are biodegradable, so if they’re thrown away, they won’t hang around forever. Our crew at Sound + Range feel a responsibility to help protect these lands we love. As a member of 1% for the Planet, we’ve pledged to donate 1% of all revenue to our partners at Protect Our Winters (POW), a nonprofit that activates the outdoor community to fight global warming. We know that no matter how diligently we work to reduce our footprint as a company, we will still need resources from the earth. Therefore, before we even make a profit, we give back to protect our natural resources.

Let’s touch on your thoughts about our city – what do you like the most and least?
We’re lucky to live in a city with such a vibrant art scene and an abundance of creative talent that fuels artistic innovation in business. LA is a unique city that has a little of everything. For example, we were planning our first brand photoshoot and searching for a natural-looking green space somewhere near our office in El Segundo. We stumbled upon a campsite in Redondo Beach none of us knew existed, despite years of living and working just minutes away. There are so many hidden gems tucked around LA. It’s a city that never stops surprising you.

Pricing:

  • Our premium tees start at $29.95, hats at $17.95 and sweatshirts at $49.95

Contact Info:


Image Credit:

Doogie Benesch

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