Today we’d like to introduce you to Oleg Zayanov.
Oleg, can you briefly walk us through your story – how you started and how you got to where you are today.
I started working when I was 16 and it was a newspaper. Two years later, I started working for TV in Moscow (Russia). I never held a camera in my hands, I was a journalist, wrote scripts, produced documentary films. In 2013, I won a green card and half a year later, I moved to Los Angeles. I bought a Canon 5D Mark II camera and started shooting from my first days in LA. Half a year later, I made my first music video with artist Andre Jay. Today I work with advertising agencies, artists, and event organizers. Over time, I got professional cameras, lenses, and lights, and I became a production company by myself.
If at first, I wanted to work for a large company, now I understand that I won by focusing on working alone. Big companies have started to turn more and more to independent filmmakers. Today, it is better to spend your budget on 100 small advertising companies than to go to a large company and spend all your money on just one video. Social media started asking questions about my strategy a lot. During the quarantine period, I started talking about my work alone and people started asking questions. During the quarantine period, I gathered an audience of 10K.
Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
My biggest ordeal started during the quarantine. All the shooting was canceled, and the occasional shoot with friendly artists helps, but there was a lot of free time and I focused on my blog, where I talk about my strategy in video shooting. This is really the most difficult period of all time, besides, because of the quarantine, my girlfriend and I were on two sides of the continent. She is now in Russia, which is also under quarantine, and I am here in Los Angeles.
She helps me a lot in my work and we always came up with something together and now we talk several times a day on video and try stay together stat at home) First thing after the quarantine, I will go to her in Moscow, and we will return together to Los Angeles, where we will continue our work and life. This is really the main drama in my life right now. But we have a lot of work to do now, even from a distance. I started my online course on video shooting for those who like me want to open their own production company and work as an independent filmmaker.
We’d love to hear more about your work and what you are currently focused on. What else should we know?
I have two production companies now in Los Angeles. One – White Studio Media Project is engaged in shooting different types of events including weddings, business and corporate events and family and love story video. Love story – is my favorite format, It is now super popular in United States, but in Europe all the people do that. I just try to film for couples their own movie about the life, love and feelings. My other company – my independent production, here I do music videos for different artists, we create scripts, looking for new locations, vibe… Music videos is my unbelievable passion, I played in Rock band in the school, so I know what exactly artist wants and how make them look the best on video. Also, my TV backaground helps a lot with marketing for artists. I also do a lot of small commercials for the brands here in LA, in New York, Hawaii – btw my favorite business trip destination) I always try to be busy, I really super happy when I filming, do some short films with my friends or clients.
Do you look back particularly fondly on any memories from childhood?
My fondest memory from my childhood is when I went out of town with my grandparents. Every summer I spent all my time in nature, I wrote a lot, and from the age of seven, I really wanted to be a writer. My favorite writer was Ernest Hemingway and Andre Mauroy at the time. I could go to the river in the morning, then sit down with a book on the Bank and read until the evening plunging and imagining different worlds, dialogues, characters, sometimes I stopped and imagined how my world could exist in these proposed circumstances. Then, it transformed into a desire to be a journalist and I became one, then I wanted to visualize my ideas more and I moved to television and when I felt that I was ready, I took the camera myself so that I didn’t depend on others.
- Music video shoot $600 – $6000
- Wedding photography & videography $1400 – $3200
- Commercial advertising company from $400 – $2500
- Address: 5700 Wilshire Blvs. Los Angeles CA 90036
- Website: www.whitestudioproject.com
- Phone: 5622133641
- Email: email@example.com
- Instagram: https://www.instagram.com/oleg_zayanov/
- Yelp: https://www.yelp.com/biz/white-studio-media-project-los-angeles
- Other: www.olegzayanov.com