Today we’d like to introduce you to Julia Friedman.
Julia, please share your story with us. How did you get to where you are today?
Some of my happiest childhood memories revolve around food. Friends and family connected around homemade savory meals made by my Dad and sweet baked goods made by my Mom. Food was and still is an expression of love in my family.
Food became even more central to my life after overcoming cancer 9 years ago, which profoundly altered the way I ate and approached food. While looking for healthier ways to satisfy my sweet tooth, I experimented with recipes that maximize nutrition and flavor.
I started baking scones and sharing them at meetings and parties. It became apparent that scones are underrated, versatile and incredibly social. Seeing the potential to innovate with scones and new ways to share them with others, Sconely was created.
Has it been a smooth road?
For 20 years, my career was in the fine art industry. I owned an art gallery in Chicago and later in NYC, as well as managed exhibitions at museums. These experiences helped shape my perspective about aesthetics, sales, marketing and building teams. As I became a food entrepreneur in Los Angeles, I had to start over in a new industry and new city. There was a lot to learn.
So let’s switch gears a bit and go into the Sconely story. Tell us more about the business.
We spent a long time creating a different kind of scone, with combinations such as gruyere, purple onion and sage, as well as roasted garlic, potato, kale and turmeric.
Sconely bakes sweet and savory gourmet scones and delivers throughout Los Angeles. Through a menu that focuses on personal dietary preferences and a custom built website, Sconely tailors your order to your needs.
All of our scones are handcrafted in small batches and freshly baked to order. With an emphasis on locally sourced organic ingredients, our entire menu is free of refined sugar and soy. Our menu includes a wide variety of artisanal scones, with vegan and gluten-free options.
We are thrilled when our scones are well received by some of our high profile clients, such as The Honest Company, Boingo Wireless and WeWork, when they have so many other baked good options. We are especially happy that our menu is able to accommodate their guests’ special dietary needs.
Sconely is partnering up to use hyperlocal produce grown by Community Healing Gardens in our homemade scones to support the urban farming movement in LA and their farm program in Watts Los Angeles, a known food desert. For every dozen scones sold, Sconely donates 1% to Community Healing Gardens, to plant and share healthy food in diverse and underserved communities in LA.
How do you think the industry will change over the next decade?
Food companies will look more closely at what we eat, where it comes from and how we distribute food to make a more positive impact on the planet. I also see a trend towards special diets, such as vegan and gluten-free.
- Sconely Social (for events): $60 / dozen regular sized scones, $54 / 2 dozen mini scones
- Hearts Collection: $22 / gift box of 6 heart-shaped scones, $14 / gift box of 4 heart-shaped scones
- Address: Sconely bakes at 672 S Santa Fe Ave, Los Angeles, CA 90021
- Website: www.sconely.com
- Phone: (213) 952-8490
- Email: firstname.lastname@example.org