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Meet Brian Roizen of Feedonomics in Woodland Hills

Today we’d like to introduce you to Brian Roizen.

Brian, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
I grew up always finding opportunities that everyone else overlooked. I must have inherited that from my parents, who sacrificed everything immigrating from the Soviet Union in pursuit of a better life.

I started my first venture in middle school when I taught myself how to code and began making websites for friends and relatives. My clients often had no idea that their web developer was only thirteen-years-old. After implementing the ideas of others, I switched gears to making my own websites with my younger brother Robert. We both played piano, and one of the most challenging things to do was find free sheet music for composers who had been dead for hundreds of years.

We solved our own problem by creating, which allowed users to download tens of thousands of free songs that were in the public domain. By the time I graduated high school, we were helping over a million musicians and teachers per year download and print free sheet music.

I studied Mechanical Engineering at UCLA and all the while continued making more complex websites and apps, many of which leveraged Artificial Intelligence to give better recommendations. I seized the opportunity to join one of the largest digital marketing agencies in LA. While there I managed the optimization of product data (called feeds) for some very large eCommerce companies. One client in particular had tens of millions of products that needed to be optimized and syndicated out to dozens of different advertising channels like Google, Amazon, and Facebook.

I had the unique ability to try out every single legacy feed platform out there, most of which couldn’t handle any kind of meaningful scale with the level of data enhancement I needed. It was there that I saw a huge opportunity in the market to create something significantly better, and I knew that other agencies and retailers had the same challenges.

Feedonomics was born out of that realization and has since grown to over 80 employees. We work with over 25% of the Top 1,000 Internet Retailers, including some of the most prolific advertising agencies, brands, and retailers in the world.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
Unlike most Silicon Valley startups you read about, we are completely self-funded. The strategy of many startups today is to grow revenue through any means necessary and figure out how to make profit later. For us that simply isn’t an option because we don’t have any cash to burn that venture capital affords. That means that every investment we make must be precise and deliberate.

While the road less traveled is rougher, it has also been more rewarding. Because we are not beholden to any investors, we can control our own destiny and truly make a meaningful impact not just for customers, but also for our team.

Please tell us about Feedonomics.
Feedonomics helps online retailers syndicate their products in the places where people search for them, including Google, Amazon, and Facebook.

Not only do we help syndicate products, but we also help retailers fix problems with their underlying product data to get better performance.

At the heart of what we do is to help online retailers show up more frequently and at lower costs when customers search for their products.

I am most proud of the amazing and unique culture at Feedonomics where everyone is friendly and collaborative. Our principles are based on one of the most successful sports teams of all time, the New Zealand All Blacks. Despite New Zealand having a population of only several million, they have one of the highest win rates of any Rugby team. Principles like “Sweeping the Sheds”, where their team captains (not janitors!) are the ones who stay after a game to clean their locker rooms, are a huge part of the reason why they are so successful as a team. It’s a perfect case of leading by example. Another one is “Leaders are Teachers”, which creates a fantastic learning environment for everyone.

We have a few differentiators that set us apart from every other feed platform. First is our industry-leading powerful and scalable technology. It’s simply years ahead of anything else that is out there. We don’t just provide a technology to our customers though, we also provide dedicated full-service to deliver the best possible support to our clients.

If you had to go back in time and start over, would you have done anything differently?
There’s not much I would change. I believe that every step or misstep we have taken was an important learning opportunity.

Contact Info:

  • Address: 5550 Topanga Canyon Blvd #150
    Woodland Hills, CA 91367
  • Website:
  • Phone: (844) 673 – 7305
  • Email:

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