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Meet Obinna Kalu of Beansogo in Hollywood

Today we’d like to introduce you to Obinna Kalu.

Obinna, please share your story with us. How did you get to where you are today?
I guess I’ve always been a visually motivated person. Since I was a first-grader, I remember doodling on my worksheets and trying to come up with the craziest image possible— something that I could have seen on Cartoon Network (lmao). This evolved as I matured. My interests in Helmut Newton, David LaChappelle, and Kanye music videos infused into my tastes gradually. After discovering photoshop, my world kind of exploded. It was the first tool that allowed me to bring a piece of my world into fruition.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
It’s obviously a cliche, but there’s a saying that it isn’t art if it isn’t painful. I don’t live 1980s-Basquiat-esque lifestyle by any means, but being a creative and trying to capitalize on that creative intuition is definitely a constant uphill battle. The way I see it, I am always in competition with myself to accomplish 1% more than what I was able to a week ago, or a month ago, or a year ago.

Beansogo – what should we know? What do you do best? What sets you apart from the competition?
Beansogo is a visual design project that I am currently the head of. I work in brand development/marketing from an imagery perspective. That’s basically a super convoluted way to say I work on making the coolest possible door for a client’s clients to walk through. Truthfully, I’m proud of the diversity I have been able to manifest in terms of my clients. I get to work with super sick photographers, artists, musicians, apparel companies and humans in general. Me being a lone Jedi with Beansogo is probably my greatest strength just off the strength that the perspective is coming from one source. There’s no dilution in concept throughout the creative process.

What is “success” or “successful” for you?
Success is always beating your past self. There’s no way you can define success in terms of any human outside yourself and not have that definition shattered constantly.

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