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Meet Nowsheba Rahman of Makeup by Sheba Snow

Today we’d like to introduce you to Nowsheba Rahman.

Thanks for sharing your story with us Nowsheba. So, let’s start at the beginning and we can move on from there.
My name is Nowsheba Rahman, but I am better known as “Sheba” by my peers. I am a Los Angeles based traveling Makeup Artist. Born in Bangladesh. I migrated to the United States with my family at the age of 6. I grew up in East LA and graduated from Schurr high school. While always having a passion for beauty and fashion, I also came from a traditional South East Asian family, so I was expected to go a different route in life.

After attending Whittier College, studying Sociology and Social Work, I did not feel satisfied nor as if I was reaching my full potential in life. I had my own dreams and aspirations but they were put on hold due to my parents wishes for me and my future.

A few of my really good girlfriends, whom I looked up to, encouraged me to follow my passion as an artist. One morning I woke up and decided I was going to sign up for makeup school. I did my research, went to an orientation, watched my teacher present the program and her portfolio, and at that time, I just knew in my heart that I had found my path in life. I became professionally certified in makeup artistry and committed myself to become the best that I could possibly be.

Right away, I established relationships with other artists and started to build my portfolio. Through networking and building lasting and trusting relationships with my peers, a lot of doors opened up for me. I have worked with some incredible people on some really amazing projects. I am forever grateful for finding my passion and being able to make it my career.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
My biggest struggle was trying to prove to my parents how fulfilling my career is to me.

Coming from South East Asia, my parents did not have dreams of me becoming a “servicer”. I had to constantly validate my work to my family which sometimes can be exhausting because the people whose support you need the most you don’t have. But this challenge is what made me a better artist. I always aim to do the best work because I want to show my family how great I can be while following my own dreams.

It is definitely a challenging industry in that there are so many amazing artists that are doing the same exact thing. It’s important to set yourself apart from everyone. When a client sees your passion and enthusiasm for your talent, they will continue to book you for that reason alone.

A lot of people will try to talk down your rate as an artist. This too can be challenging at times. Of course, a lot of things can be negotiable, but it’s imperative that you stand your ground on your requesting rate. If you don’t value your work, no one else will.

Makeup by Sheba Snow – what should we know? What do you guys do best? What sets you apart from the competition?
I am a well-rounded makeup artist specializing in beauty, editorial, print, commercial/film and wedding makeup. My professionalism and talents have also allowed me to attain the position as a Creative Director for many published projects. My clients know that I have a keen eye for perfection which has now become a trademark of my style. As a makeup artist, I aim to accentuate the natural features of my clients making them feel renewed and rejuvenated.

A session with me is not merely makeup application. It is an experience, a moment to build and bond, a time to build a never-ending relationship between an artist and her canvas.

What moment in your career do you look back most fondly on?
The proudest moment of my career thus far was this year on my birthday in February, I was booked on a project as a key makeup artist to work with about 20 Academy winning actors.

To be in the same room as such amazing history and talent was truly a humbling and unforgettable life experience. It wasn’t until this moment, eight years into my career, where I felt like I could give myself a pat on the back and say “hey girl, you’re really doing your thing!”

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