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Meet Frida Gronberg of Nourish By Frida in Palos Verdes Peninsula

Today we’d like to introduce you to Frida Gronberg.

Thanks for sharing your story with us Frida. So, let’s start at the beginning and we can move on from there.
I am a proud mom of two beautiful girls. Secondly, I live for optimal health and wellness. I believe that we need to nourish and heal from within before we can fully beautify ourselves on the outside. Since being an esthetician and an Integrative Nutrition Health Coach, I maximize my skills for the clients’ best results in overall health. I help people get to the root cause of their problem(s). I love helping people feel amazing and it is very rewarding to support and guide my clients’ overall state of physical, mental and emotional health. I like to connect mind and body healing to nourish, heal and beautify one step at a time.

Before I started my health coaching business “Nourish By Frida”. I was working as an esthetician for over 20 years. I always had a passion for helping people especially with health and wellness. I also wanted to help others in ways of mind and body healing. I started my own health coaching business because I believe that we all have the potential to live our lives to the fullest in health and happiness. My history of how my passion started was growing up in Sweden. Having the freedom to be out in nature is the greatest medicine. I really value the purity of clean and fresh air as much as I value the farm to table approach with organic foods. I want to teach you about finding a true understanding of what it is to live with a healthy lifestyle and to be content within yourself. To practice mindfulness and to be able to thrive in health while living in a high paced environment.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Coming to America as a teenager and jumping into highschool was not an easy transition as I had grown up in a small town in Sweden. Trying to fit in, in a new place when you are naive and innocent, some things you had to learn the hard way. After highschool, I went to college but needed a change and became a flight attendant. I moved back east at 21 years old. Traveling all over the place was great until it started to feel like I was living out of a suitcase. During my flight attendant years, I would often get compliments on my skin. I had struggled with really bad acne growing up but I was fortunate enough to go see an amazing dermatologist Dr. Lancer whom completely cleared my skin up with the help of the right products and treatments. When I experienced first hand going from severe acne to glowing and beautiful skin. I got very intrigued about the idea that I want to help people improve their skin. I took a leave of absence from the airlines and started beauty school. I ended up leaving my job as a flight attendant and opened my own skincare shop at that time called Skin Care by Frida when I was 23. When I became a mom I decided to stay home and I sold my business. As my daughters got ready to start school, I started back up working as an esthetician again. I always had a passion for health and nutrition, but since I hadn’t gone to school to become a nutritionist, I put it off on the back burner. Until I heard about the Institute for Integrative Nutrition, it was the right fit at the right time for me. This was not just learning about nutrition it teaches you about so much more about how to find balance in all areas of your life such as relationships, career, activities, spiritual, financial and the list goes on. I love being a health coach and helping people is so rewarding.

Alright – so let’s talk business. Tell us about Nourish By Frida – what should we know?
Nourish by Frida is for a person that wants to improve their mental, physical, and spiritual health and well being. My customized six months plan is for individuals that are looking for support in their individual areas of need. My goal is to help the client achieve balance in their life. To help and guide them along the way. Why a six months program works is because we need to break bad habits and develop new healthy habits. I have check up meetings with my clients bi monthly we go over what’s working and what’s not and then make modifications until it is the right fit for the client. I specialize in nourish and heal from within to allow for that glow to come through and beautify us on the outside. I believe we need to nurture our insides and come to the bottom of the root cause of the problem so we can shine and feel light with nothing weighing us down. Being a health coach and what sets me aside is that I don’t just focus on nutrition or fitness or mental health, what I do is a combination of all which is why my clients come to me. Since also being an esthetician at the same time, I help people with their skincare needs at the same time so that is a plus. I can make you look and feel good at any age. I am proud of my accomplishments as the founder and owner of Nourish by Frida because I finally am doing what is my passion. I love what I do I live for this and it is so gratifying.

Is there a characteristic or quality that you feel is essential to success?
Persistence, professionalism, kindness, pleasant, knowledgeable, loyal, dependable


  • $175/session
  • $350/month
  • $2100 for a six month program (but still offer the 20% discount if they mention this ad

Contact Info:

  • Address: By appointment Only
    Located in Palos Verdes Peninsula, CA
  • Website: www.nourishbyfrida
  • Phone: 3108924849
  • Email:

Image Credit:

Heather Leyse Photograhy, I have a photo shoot this Sunday 3/1.

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