Today we’d like to introduce you to Lindi Koprivnikar.
Lindi, please share your story with us. How did you get to where you are today?
I graduated from The Art Institute of Phoenix in 2008 with my Bachelor’s Degree in Graphic Design. I started working in the industry while in school, around the age of 21, and have been consistently working in the field ever since at a variety of multidisciplinary agencies around Phoenix. I have several interests outside of graphic design, including dancing and painting, and started frequently visiting Los Angeles to network with other artists. Earlier this year, I decided it was time for me to move here. I was visiting far too frequently, was dating someone who lived here, and had exhausted most of my resources and mentors back in Phoenix. In June, I broke my lease, quit my job, packed up my stuff and moved here with the money I had in my savings. I was fortunate enough to live with my cousin for the past 4 months, which allowed me to freelance and take my time finding a job. I currently freelance full time for an agency in Ktown, and continue to paint and dance during my spare time.
Has it been a smooth road?
During the recession I lost my job and broke off a long-term relationship, leaving me jobless and houseless. Money has been tight several times along the way, and being in Phoenix, the opportunities weren’t quite as endless. Many times, and even still, I question my ability as an artist. I think creatives consistently go through bouts of self-loathing and dry spells. Perhaps it’s what keeps us humble, but it makes for a very bumpy and emotional career path.
Have you ever felt like giving up?
Yes, absolutely. Like any job, you can get really burned out. But advertising especially feels like a grind. You also witness a lot of things within the industry that affect your conscience – blatant racial bias, discrimination, twisted photoshopping of women’s bodies, invasion of people’s privacy via programmatic advertising, etc, All of this can really weigh on you. Sometimes, you just need to take a step back and catch your breath. It’s important to be critical within the advertising industry, but if you allow your cynicism to take over, you’ll be miserable. Advertising can also do a lot of good, so it’s important to find a proper balance. At my previous job, I actually started working part time so I could paint more. This helped me regain my roots from when I was a kid and loved to paint and draw, which had fallen by the wayside thanks to digital technology. Finding that artistry in myself again helped rekindle my love for graphic design, and taught me there’s still power in a pencil.
What advice do you wish to give to those thinking about pursuing a path similar to yours?
Recognize that college is not the only answer. Having a degree helps, but in this field, talent, skill and dedication trumps all. There are dozens of resources out there today to help broaden your knowledge outside of school. Find that thing that sets you apart from others and get really damn good at it. Strengthen your digital and motion graphics skills – print may not be dead but it’s well on its way. Stay abreast of trends and build your arsenal of skills so you can always stay current. Meet people, network, make friends, be bold, and take risks.
What are you looking forward to?
I moved to LA back in June, so I’m really excited to see where my career path takes me. I recently was brought on board as the Art Director for Blue Giant, so I’m excited to expand my skill set and see what kind of doors that opens up for me. Personally? I just booked a flight to Tokyo right in the middle of cherry blossom season. I’ve never been out of the country, so this is a pretty big deal for me.
- My rates are $75/hr and I quote all projects as flat-rate fees. I have a niche within branding, specifically logo design.
- Website: www.helloweirdo.com
- Email: firstname.lastname@example.org
- Instagram: @lindihop
- Other: https://www.linkedin.com/in/helloweirdo
Chris Heck, Theater13