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Meet NoHo Arts District Photographer & Musician: Aleksandr Vardanyan

Today we’d like to introduce you to Aleksandr Vardanyan.

Aleksandr, please share your story with us. How did you get to where you are today?
I started my journey to the wonderful world of photography in the late 90’s in Yerevan, Armenia. My father worked for one of the main Television channels in Armenia and I guess both me and my sister got influenced by the concept of journalism and capturing what we see,Yerevan is a beautiful city architecture wise and the people around us influence us to be creative. We had an old soviet Zenit camera with a nice 48mm 1.4 lens so we started experimenting with film and ever since then I fell in love with the creative world of photography. Soon enough I moved to Los Angeles right after the 911 tragedy.The Lifestyle shift and the culture shock gave me more inspiration to shoot and around 2007 I acquired my first digital camera.

It was at the time the most advanced and amazing Nikon D70 (which I still own and love) and started shooting digital. At the same time my interests shifted a little bit since I was playing guitar in a band and making music took up most of my free time, however, I never abandoned my passion for photography and I am glad I did not. Soon I started shooting some commercial work and also my friend’s bands and fashion photography. I Love photography and I don’t think I am ever going to stop shooting. I am constantly challenging myself to learn new tricks and techniques and trying to reach new heights with my passion. I have some really cool projects coming very soon and am planning to publish my first photography book. I am constantly on the look out for stuff that happens around me and inspires me, I could be just the right guy at the right place at the right time clicking the shutter. For me personally, the most important thing in photography is not the gear it’s what one’s eye sees and what message is given to the viewer.

Has it been a smooth road?
One of the main struggles for me and any artist I think is exposure and means of sharing work with people. Luckily we live in a time when there are such vast means of communications and sharing platforms. It’s a great time to be alive and make art that instantly can be uploaded on the world wide web. It has its downside, though. With these vast sources, it’s sometimes cumbersome to view great work from great artists due to the amount of content that is flooding the web. For me personally it’s been an interesting road and I see challenges as opportunities to learn and grow and become a better person.

What role has luck had in your life and career?
In the industry that I am a part of luck can play a major role in one’s career. I guess I can say that I am very lucky to be alive and have the freedom to create.

Is there a quality or characteristic that has played an outsized role in your success?
Being positive, always learning and sharpening my skills and providing solid professional results. It is essential to be focused and not be afraid to experiment with creative ideas. Having no fear and always being on top of the game.

What do you love about our city and what do you dislike?
I love the diversity of Los Angeles and how it’s constantly moving and progressing. One thing I dislike about Los Angeles is the public transportation. It seems like there’s a missing link between the city itself and the people that inhabit it, always in their cars and it cuts off the inner communication between people.

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  1. Angeline Smirnoff

    September 12, 2016 at 21:24

    Sasha is Absolutely Amazing!! Pure form of talent

  2. Viktoria Tretyak

    September 12, 2016 at 22:39

    Sasha…..a fashion of charming debonair.
    An incredibly talented artist…. genuinely kind and compassionate ….a beautiful human being

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