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Meet Noah Say of Project Thirtyfive in East

Today we’d like to introduce you to Noah Say.

Noah, can you briefly walk us through your story – how you started and how you got to where you are today.
I’ve always wanted to make t-shirts with photos on them, so I came up with the name “Section 8 Clothing”. This was around 2015, not knowing where or how to start- all I had was an idea. I started with stickers and I gave them to my friends, still with no product. Not knowing anything about clothing or how something is printed, my Section 8 idea slowly died. A year passed and with that time, I slowly did research and discovered iron-ons, not the best quality but it was a start. From there, I decided to change the name from Section 8 to “Kid Brooklyn”.

My wife and I were expecting our first child and I needed to get things moving quickly.
After discovering iron-ons, I wanted to make better quality prints, and that’s when I learned out to screen print. After buying all the equipment (exposure unit, screens, emulsion, etc.) I quickly learned adobe illustrator and started pumping out designs and prints. I bought a camera so I can take product shots and I sold a few shirts…shoutout to the people who bought the first Kid Brooklyn designs. I went for about seven months and then life hit me. Having to move to a smaller house and the changing of jobs put Kid Brooklyn on hold, and since I had to be the only provider I had to sell everything related to making the brand. Once again the clothing stopped.

The only thing I had to be creative was the camera. I started going out to downtown LA and my street photography venture began. 2 years passed and now it’s 2019-and I have a good catalog of photos. In January of 2020 I turn 35 and I decided to launch my clothing again, with the idea of my photos on shirts. Since I had a catalog of my own work, it worked out perfectly. I decided to change the name again and this time the name would be PROJECT THIRTYFIVE. A play on my age, and the project I will force myself to make successful.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Getting to where I want to be has not been smooth, and frankly I still haven’t even reached where I want to be yet. Learning something completely from scratch probably has been the biggest challenge, oh and let’s not forget money, money plays a large part in starting a company with zero help. And with the COVID-19, it doesn’t make it any easier. But where there is a will, there is a way- and I find it every time. I mean I’ve rebranded three times so far, and I refuse to give up. Knowledge of self, and knowing what you can and can’t do is something you really need to know when starting anything. And when life hits you- well you gotta get up and keep going.

Alright – so let’s talk business. Tell us about PROJECT THIRTYFIVE – what should we know?
PROJECT THIRTYFIVE is a clothing company based around photography – we design t-shirts, jackets, sweaters, hats, beanies as well as some other accessories. Designs are based around a Los Angeles photographer’s work, and soon we will be reaching out to other photographers who would like to work with us. I believe that’s what sets PROJECT THIRTYFIVE apart from other companies- we want to work with unknown photographers and give them a chance for them to show their work on a larger scale. (If you want to work with the brand, send us an email on the website.) I am mostly proud of the company’s growth, from where it was three years ago – to where we are today, its really dope.

Is there a characteristic or quality that you feel is essential to success?
I try and stay true to what I believe and how I carry myself. I know people can see through the BS and will call you on it. When I started with Kid Brooklyn, I started making designs I didn’t believe in… and it showed. With PROJECT THIRTYFIVE, I believe in every design, and the support is the proof. I’m super excited about that.

Contact Info:

Image Credit:
Noah Say

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