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Meet Nishita Doshi of Nishi Mami’s Cookies in Orange County

Today we’d like to introduce you to Nishita Doshi.

Nishita, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
Nishi Mami’s Cookies started out of stress from my 9-5. I was looking for something to take my mind off of checking emails, working and stress that wasn’t just fleeting like a good TV show or a book. I felt like I wanted to learn a new skill that had daunted my very core for SO LONG. I chose baking.

I baked my first batch of cookies in 2016, I made peanut butter cookies, they were SO SO BAD. Dry, crumbly, and did not taste good. My husband couldn’t even finish one whole cookie. I had always been a pretty good cook so creating something in the kitchen that wasn’t good was so disheartening to me. I grew up in an Indian American family, food was the center of everything. We cooked but without rules or recipes (the way our grandma taught us)- It was always a little bit of this mixed with a little bit of that, so I learned quickly you really couldn’t do that with baking, precise measurements of each ingredient make or break the final product. So I spent a lot of time perfecting the recipe.

Not only did it provide an outlet for my work stress but it was something I realized I enjoyed so thoroughly. I remember back when I started I couldn’t go one weekend without baking cookies for family, friends, or events around the area. That’s when I knew I needed to do something more. Simultaneously while perfecting the recipe I would bake with my nieces and nephews- hence the name Nishi Mami’s Cookies (Mami in Gujarati is Aunt). I made NMC legit and started from there learning from everyone I knew around me, especially my parents- both business owners. To date now, I have over 40 different cookie types, have sold almost 20K cookies!

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
Some of the struggles is being a one-woman show. Trying to be the one that does it all can be exhausting. Baking, Customer service, taking orders, packing orders, coming up with new products, etc. All without a website solely through Instagram and email!

Nishi Mami’s Cookies – what should we know? What do you guys do best? What sets you apart from the competition?
Nishi Mami’s Cookies’ goal is to feed any many people as we can. ESPECIALLY those in need. I always tell people, I want to one day be able to give away as many cookies as I bake. Giving back is the main goal of NMC. There is something so comforting about a sweet treat it can accompany you during the best and worst of times and we want to be there for all of them.

Nishi Mami’s cookies specialty is unique flavors and unlikely combinations. I am inspired by everything I have ever eaten sweet or savory, so I am constantly looking for unlikely pairings as far as ingredients go. My most unique cookie to date (and my favorite) is a pineapple rosemary cookie I just debuted for the holiday.

Also very open to custom flavors if someone has something in mind, I am ALWAYS experimenting. I love ingredients and color combos. I had a customer ask for Flamin Hot Lays be incorporated into a cookie- so we made it happen! I am also known for my filled cookies. I fill cookies with ALL kinds of things. Reeses peanut butter cups, Oreos, Nutella, strawberry jelly, Cadbury chocolate, snickers, the list goes on.

I am proud of taking the risk of quitting my 9-5 to start this full time. I am proud that I am able to have confidence in any risk I take for NMC now. I am also proud that everything about NMC (big or small) will always revolve around giving back to the community and kindness.

NMC strives to provide flawless customer service. I love to get to know my customers, I love to talk to them about them and their families, their flavor preferences, etc I think knowing a little about each person I interact with makes me feel like each cookie that I bake for them is going into the hands of someone really lovely.

What is “success” or “successful” for you?
At the end of the day, If I am able to make someone smile, feel good about themselves or just provide them with a product that helps them through a tough time, I’m successful. although I love looking at my numbers, it’s not about that for me anymore, it’s about my customers and if they get what they need.

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