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Meet Ninjer Rochette of Wanted Body

Today we’d like to introduce you to Ninjer Rochette.

Ninjer, can you briefly walk us through your story – how you started and how you got to where you are today.
My background has been in business and I always knew that I would be an amazing businesswoman one day. After losing my job in 2019 and hearing countless NO’s from literally every job I applied to, I didn’t know how I was going to make it as a boss one day. I filed my paperwork for my LLC in May of 2019 but literally did nothing with it.

With no money coming in, trying to survive, live life and be happy, life got me down! One thing I do know is that I never gave up on myself. I slowly started working on my brand, Wanted Body. It wasn’t until a good friend of mine reached out to me and asked me what would it take for me to really go for it and start my boutique? And I said, “well money!” “I’m trying to live and start a business so things are just so hard right now.” It was at that moment that I knew people believed in me because I believed in myself! I was able to acquire funds to get inventory, have a photoshoot, set up my website, and come up with a launch plan.

Getting ready to launch a boutique is super exciting, but not in the middle of a pandemic! Which was a major issue I ran into this year. I contemplated a lot, was fearful, gave up, regretted some things, but snapped out of it. I stepped out on fear and launched Wanted Body on the 19th of April in the middle of the pandemic and I couldn’t be happier. Not only do I have the support of my friends and family, but support from strangers and people that I don’t know has been amazing. Wanted Body is here to stay and serve women around the world with their fashion needs to make sure they feel beautiful and wanted in their body! We offer clothing for women of all shapes and sizes and pride ourselves to encourage women to flaunt and love their bodies in whatever they are wearing.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
Hasn’t been a smooth road at all since I do everything literally myself. I have only been open since April and I have experienced some struggles. They include buying items that literally did terrible (meaning no one bought it), not having an expertise in marketing to the plus-size market, struggling to make better advertisements and overall how to acquire new customers that actually make a purchase.

Please tell us about Wanted Body.
Wanted Body is a new online clothing boutique that offers classy, casual and chic clothing with your body in mind. I Ninjer Rochette am the CEO and founder and basically do everything. My background is in business marketing. The aspect that I am most proud of as a company is the fact that we are still growing in general and that we haven’t given up despite what the world is going through. And what sets us apart from others is our name. Wanted Body! We know that one day we will be a top well-known brand that not only offers excellent merchandise at amazing prices, but we also offer amazing customer service, fast shipping and encourage women to love their bodies and appreciate their fellow sistahhh bodies!

If you had to go back in time and start over, would you have done anything differently?
If I had to start all over, I would probably focus more on branding and have a better brand aesthetic. I would also save as much money as possible!

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