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Meet Nimi Fafowora of The Beem Box in Long Beach

Today we’d like to introduce you to Nimi Fafowora.

Nimi, please share your story with us. How did you get to where you are today?
I come from a large Nigerian family, and we moved to California in the early 2000’s, and as one can imagine a big family (of all girls) in one of the most expensive states in the US posed to be a challenge for my family financially.

We lived in a beautiful but small apartment in the San Fernando Valley. And those few years are what built the foundation for my being a “girl’s girl”. Time spent with my sisters taught me everything from how to do a proper french tip, to how to carry confidence when your nerves have you petrified. It was those years that encouraged who I was, and who I am now.

Push forward to my college graduation. After spending five years studying to become an engineer, I was ecstatic to enter the workforce–to enter corporate America with genuine dreams, to make impactful changes.

But slowly I saw my life fall into the routine of your average American.

Work, eat, sleep–rinse and repeat.

After about two years in the workforce–you could say, it was a message, a vision, a dream, or a conversation–I was inspired to launch The Beem Box.

I needed something to fuel my creativity, put extra income in a pocket, and take me out of my routine–The Beem Box was it.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Starting The Beem Box has been what I would call a long hike, where your personal monsters are battling you at every step. As any small business owner will tell you, you never realize how much owning a business will challenge you to grow–mentally, spiritual, and possibly physically.

One of the biggest struggles I have and still have is announcing to my community that I am a CEO/owner of my own company! When you have worked so hard on something, you want everyone to love and support it, and rejection from those close to you hits even harder than from strangers. Even this interview is an endeavor for me!

The Beem Box – what should we know? What do you guys do best? What sets you apart from the competition?
The Beem box is a beauty box for women of color. Far too often in the beauty community, brands leave women of color as an after thought. Products, branding and even marketing decisions tend to focus on those with fair and lighter shades, leaving those of deeper and darker shades with far few choices. The Beem Box is here to change that, we push to put women of color in the forefront, by providing beauty products that are carefully selected for deeper and darker shades, pigments and undertones.

We are a subscription-based business, and every two months our shoppers receive a beauty box filled with products they are sure to love.

What I most proud of, of The beem Box, is that it is not a fad brand or company–The Beem Box is a beauty box for women of color, curated by a woman of color! With hopes to make women of color radiate, shine and Beem.

What moment in your career do you look back most fondly on?
To be honest, I don’t have a singular moment where I felt extremely proud of myself.

What I can say is I am immensely proud of myself for coming this far. I launched The Beem Box at the start of this year, and every week that goes by in which I recognize all I have done so far–I feel proud.

Pricing:

  • $39.95 every two months

Contact Info:

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