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Meet Nicolette Passerello of Novanicolette in South of LA

Today we’d like to introduce you to Nicolette Passerello.

Thanks for sharing your story with us Nicolette. So, let’s start at the beginning and we can move on from there.
I have always been interested in photography, but I have only just recently begun to take it seriously. Capturing memories is something that runs in the family. I remember when I was growing up, my grandma would constantly be videotaping at family gatherings, and my mom and dad (to this day) would never miss a chance to capture something special. I only had a small pink CoolPix camera growing up, but being able to capture something in the moment and reflect on it later really resonated with me.

Fast forward to about five years ago when my boyfriend Steven let me borrow his Canon A-1 analog camera while we were camping in Big Bear. I instantly fell in love with how much patience and attention to detail went into producing even just one photo. This sparked my infatuation with film photography and vintage cameras. Today I feel as though I am finally getting a hold on what I want my unique style to be. Although photography is not my full-time job at the moment, I feel confident in knowing that in just a few years, I have self-taught myself enough information to apply to a possible future job in photography.

Has it been a smooth road?
I don’t want to say that it hasn’t been a smooth road, but there were definitely some obstacles along the way. Considering the fact that analog photography seems like ‘old news’ in today’s fast-paced digital world, I didn’t exactly know where to search for analog cameras, parts, lenses, and film. My first thought was: are there even still labs that process film?! Luckily, after some research, I discovered that film is more alive than ever! Another obstacle would have to be not feeling confident in my work in the beginning (and sometimes now). Although I do feel more confident today, I think that this is an obstacle that a lot of artists and photographers face at one point or another. I think once we personally feel confident in our work, that’s when others will, too.

We’d love to hear more about your work and what you are currently focused on. What else should we know?
I am most proud of how much I have taught myself in such a short amount of time and I am also proud of how far I have come thanks to the help of a prominent film community on Instagram. I am also proud of my ability to find a unique style for myself, which was a bit difficult when I was first learning. My goal is to one day have people come across my images and say, “Oh, that’s Nicolette’s!” It is such an amazing feeling when people recognize your work because to me, it means that it resonates with them. There are so many amazing photographers out there. But I think what sets my work apart from others is my use of different film stocks to produce colorful images with very minimal post-processing. Although I am not an official business yet, I hope to one day share my love of film photography with an amazing company and work for them or even work as a freelancer.

Let’s touch on your thoughts about our city – what do you like the most and least?
I like the diverse range of people that you can come across. There are so many different types of artists and everyone is trying to connect and collaborate, which makes for making friends with similar interests very easy. There are also so many beautiful and historic places to shoot at. You will not need to search very hard for an awesome place to take photos! However, everyone in the city is also trying to do what you’re doing, so the scene can be quite competitive. I think this is where the importance of setting yourself apart but also networking with the right people kicks in. Sure there may be competition, but we can all help each other grow in one way or another.

Contact Info:

Image Credit:
My personal photo (of me) was taken by my boyfriend Steven Lavery (Instagram: @filmbysteven). The model in the poppy flower field photo is my friend Siera Reick (Instagram: @siera.shea). The model in the field photo (holding the white sheet) is my friend Jade Sta Ana (Instagram: @goodgirlbadartist). The male model (silhouette) is Steven.

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