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Meet Nicole Safarian

Today we’d like to introduce you to Nicole Safarian.

Hi Nicole, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
Around 2016, my passion for makeup really started to come to the surface. I remember being so shy and, to be honest terrified to mention it to anyone. Around that time, I had created a secret Instagram profile where I slowly started to post pictures of my work (that I did on myself), along with photos of makeup looks which inspired me. I tried my best to be as discrete as possible, from my username to the angles, I’d take pictures of just one side of my face. As slick as I thought I was, my best friends caught me and immediately asked if it were me running the Instagram profile. Knowing I couldn’t lie, I told them it was, and shortly after I told my family. With the truth came a lot of questions. At that time, it was pretty taboo to be in my field, at least in my community. There were only a handful of makeup artists, and everyone knew about them. So to my family, being successful in this field was a complete stretch and they just couldn’t come to terms with it. And I don’t blame them, in their reality your kid finishes high school, picks a major, and goes off to University for four years. I had days where I wouldn’t stop crying trying to convince my parents that I’ll be great, that I’ll make them proud, and to trust me and let me show them I can do it. But at the end of the day, I respected my parent’s wishes above all and didn’t pursue makeup to the highest degree.

Fast forward a year, and I get a corporate job. I ended up working there for about three years, and in those three years I spent 90% of my time educating myself on makeup. Youtube was my best friend because that was the number one platform to learn tips and tricks about glam by some of the most talented makeup artists of our generation, whom are still my biggest inspirations and teachers to this day. Each time I would watch a new tutorial, I would lock myself in the bathroom and try and create the same look on myself. Slowly after, my friends became my models. I would create looks on them and try out different techniques. After doing this a few hundred times, I put myself out there and started to take clients. It definitely wasn’t easy because by that time, there were a number of talented artists all around LA. Aside from the competition, I was working 38-hour weeks at a job I wasn’t happy at, so taking clients and promoting myself didn’t have my full attention. Full transparency, I was getting booked only 5-10 times in a two months span. But I kept promoting; I kept posting my availability hoping people would want to get their makeup done by me.

Then came 2020, and it had been about three years that I’d been at my corporate job. And I was not happy nor proud of myself with where I am in my makeup career, and it was weighing heavily on me. I always knew I’d be great, I always told myself I’ll get to where I wanted to be, but at one point I lost all confidence within myself. I was about to give up entirely and apply for a city job when I decided to just put my all into makeup one last time. So, I quit my corporate job and called my friends to be my models again. In that moment, I was inspired more than ever and needed to be better than what I had been. I started posting looks on myself, the looks I did on my girlfriends, and immediately made a booking website. Before I knew it, I was booked four months in advance. Not to sound dramatic, but my life changed when that happened. It were as if the universe was telling me I made the right choices.
Since then, I’m proud to say my client list has grown immensely, and I’ve met hundreds of beautiful and supportive individuals. In the end, regardless of where I end up, I am forever grateful for it all.

We all face challenges, but looking back would you describe it as a relatively smooth road?
It has definitely not been a smooth ride. Throughout the years, the industry became extremely saturated, and there was a great amount of other talented individuals all around me. Till this day, some of these makeup artists blow my mind with their artistry! But I realized I had to be different. I never wanted to be like any other artist, I wanted to have my own special touch, a signature look if you will. My theory on makeup has always been to enhance one’s beauty, make you look glammed up, all while having a natural glow and feel to your skin. Unfortunately though, that wasn’t the “it” look when I first got into makeup, so I wouldn’t get booked because of it. That being my reality was tough and oftentimes discouraging. Nonetheless, I always stuck to my style knowing I can’t be the only one who appreciates that style of makeup.

Can you tell our readers more about what you do and what you think sets you apart from others?
I’m a professional makeup artist based out of Los Angeles. I specialize in both Bridal and Full Glam makeup. I’m known for creating timeless looks with bronzed, healthy glowing skin that will last you all day. I’m most proud of the connection I’ve built with my clients and their trust in me. Seeing a client’s reaction to their makeup look once I’ve finished has and always will be one of the best parts of my job. There is truly something so special and fulfilling about making someone look and feel their best. I would say what sets me apart from others is that I’ll never settle in my industry. I have a constant urge to get better at what I do not only for myself but for my current and future clients. Over time, your craft should always get better. There is constant room for growth and change when you’re a creative, and I think that’s beautiful.

Is there a quality that you most attribute to your success?
Being a good listener, talkative, and an emphatic individual has really helped me be successful. I always tell my clients, “I’m not asking you if you like how this looks or feels because I’m doubtful of my work; I’m asking because I want you to be happy with your end result.” I like to make my clients feel as comfortable as possible. Getting your makeup done should be something enjoyable and eventful instead of feeling like something you just have to go do. My clients sit on my chair for an hour and 15 minutes, and I make it a point for it to be worth their while. Whether we’re talking about their love life, work problems, or they just want to squeeze in a quick nap, I’m here for it all!

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