Today we’d like to introduce you to Nicole Muyingo.
Nicole , can you briefly walk us through your story – how you started and how you got to where you are today.
I was born and raised in London and that’s where I got my first big break in the fashion industry. Starting out, I worked for a label called Polydore Records as a wardrobe stylist for music videos, then went on to work for Matches Fashion to do personal styling for VIPs, press days and got the scoop from well-known designer brands.
However, it was when I worked at the Big Chill Music Festival that I got my first experience into working events. I instantly fell in love with event production and soon afterwards made my move to Los Angeles. In Los Angeles, I interned with renown publicist Michael Levine and learned the ropes of the event and public relations sectors.
Over time, I continued to learn and develop my skill set by doing other internships and eventually handled marketing coordination at a Venice marketing start-up called Hooked and I also was a social media manager at Seek Retreat, a travel and yoga marketing company. Soon after, I pursued another love of mine which is art, so I was excited beyond belief when I landed the role as Vice President of the Venice Art Crawl. While at the Venice Art Crawl, I grew my connections within the local art community and learned the ins and outs of running art exhibitions.
Combined with my past experiences in the marketing field and time working closely within the art community, this helped me recognize that nowadays people spend most of their time and money on experiences. This realization eventually led me to start my own company Muyingo Events.
Going off on my own was tall task initially, however through hard work and perseverance Muyingo Events has grown substantially. To this day, Muyingo embodies this spirit through emotion-based marketing, with a primary goal to align brands with people. For businesses, this means providing an emotion-based marketing platform that introduces brands to our qualified network of influencers and tastemakers, with an emphasis on aligning brands and people with certain feelings and experiences.
We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
Starting a business on your own is always a risk and definitely a challenge. I decided to take that risk and to basically bet the house on myself. One of the challenges I encountered early on was trying to navigate the oversaturated field of event producers.
Standing out and being unique was a tall task I looked forward to. However, eventually, I let my work speak for itself through an assortment of one of a kind events, which in turn led to Muyingo Events setting itself apart from the pack.
Another obstacle I faced was asserting myself as a businesswoman in a callous field. The desire to earn the respect of my peers through my work helped give me more drive to succeed. All in all, the hardships I’ve faced have helped me develop a tougher skin and skills through my journey.
So let’s switch gears a bit and go into the Muyingo Events story. Tell us more about the business.
Muyingo Event Production is an event and experiential marketing company that provides a proven and effective 360-degree method of service that caters to any event production, content development and marketing need.
For businesses, this means providing an emotion-based marketing platform that introduces their brand to our qualified network of influencers and tastemakers, with an emphasis on aligning brands — and people — with certain feelings and experiences.
We live in an emotion-based market, and the way to stay ahead in that market is by aligning brands with the right demographic, the right feelings and the right experiences. An event is a perfect vehicle for such an alignment, essential in getting brands noticed and getting people talking about them — on their terms.
However, having said all that, what we are most proud of is Muyingo Events commitment to being of service in helping the less fortunate, such as working with Free Arts Non-Profit whose sole purpose is to support disadvantaged youth through art, or producing events like the Urban Tech Conference that we did with Mayor Eric Garcetti a few months ago, Urban tech was a conference committed to helping put quality technology in underprivileged communities.
Has luck played a meaningful role in your life and business?
I don’t believe luck has played any role in the success of my company. Something I’ve noticed throughout my life is that the harder I worked the luckier I got. I created my own opportunities by putting myself in a position to take advantage of them.
Overall, everything I’ve achieved has come through a lot of dedication, long nights and doing my best to stay optimistic.
- Website: http://muyingoevents.com/
- Phone: 310-213-1390
- Email: email@example.com
- Instagram: https://www.instagram.com/muyingoevents/
- Facebook: https://www.facebook.com/muyingoevents/