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Meet Nicole Moore of GetMooreFitness

Today we’d like to introduce you to Nicole Moore.

Born and raised in the Bay Area, Nicole is the co-owner of GetMooreFitness, a boutique personal and mobile training studio in the City of Long Beach, a business she has successfully co-founded and co-managed with her husband for the last 18 years.

A self-proclaimed gym rat, Nicole prides herself on coaching and motivating clients to aspire to be their best, both physically and mentally. She is a graduate in Communications from U.C Berkeley, with certifications in Personal Training, Indoor Cycle, and Barre.

A mother to two adult children and former full-time high school teacher, Nicole knew the realities of being a woman too occupied and distracted with taking care of other people, and not making enough time to invest in herself. A go-getter at heart, Nicole initially worked as a silent partner in the business, helping manage and support the administrative functions of the budding enterprise.

However, it didn’t take long that she decided an even greater contribution would be to design a training program that helped busy women (like herself ) find the time to make health and fitness a part of their lifestyle, and ultimately, help to improve their self-image, self-esteem, and self-confidence.

With the goal of putting “ladies first,” Nicole decided to shift her focus at GetMooreFitness by jumpstarting her very own one-hour circuit training class for women. These classes blended weight training, pilates, and plyometrics, as well as promoted the idea that women can and should find time for themselves!

Appropriately entitled, “The Better Half,” Nicole chose the play on words to not only promote her upper and lower body sculpting for women but also to formally introduce herself as Barry’s alter ego. When she made the decision to come from behind the scenes at GetMooreFitness, Nicole felt strongly that her own personal exercise and nutritional habits that she employed to get back into pre-mommy shape would be equally beneficial to other mothers and working women.

The Better Half, a group workout that still meets to this day, helped to provide a framework by which she would launch other female-focused self-care and support services, including weight loss counseling, and nutritional and lifestyle guidance.

In addition to working as a personal trainer and wellness coach, Nicole recently diversified her fitness portfolio by becoming a GritCycle instructor at the Long Beach Exchange this past summer. What got Nicole hooked on GritCycle was the overwhelming sense of community and the emotional synergy of everyone in the room during and after the ride. She best describes her Gritty classes as “church, on a bike, in the club.”

An empty-nester, Nicole is living proof that at 49 years young, you’re never too old to pursue new passions, live out new dreams, and embrace an effervescent, youthful lifestyle. With playlists that include lots of hip-hop, old school rap, dance/house, R&B, and neo-soul, Nicole’s GritCycle classes strive to create a feel-good, get-your-groove-on, house-party atmosphere that has everyone bobbing their heads and shaking their bottoms long after the ride is over.

Whether she’s leading a gym workout or a high-energy ride in the saddle room, she guarantees that the entire time, clients will catch a vibe, let go of all inhibitions, and celebrate everything their minds and bodies are capable of achieving. When she’s not in the teaching, you’ll find Nicole planning staycations to Trader Joe’s, playing with her pit bull puppies Kilo and Kairo, never skipping leg day in the gym, or falling in love with her husband.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
The biggest struggle working as an entrepreneur in the fitness business has really been building the business from the ground up and over the long haul for the last 18 years.

When GetMooreFitness was started, both Nicole and her husband launched the home-based company in a vacuum, having very little experience in both new business development, as well as being novices in the fitness industry.

As a result, the initial efforts of this husband and wife team was to not only get the enterprise off the ground but also to establish a presence and relevance in the local market and with clients.

This occurred at a time when social media and brand marketing didn’t exist on the level it does today, putting more pressure on Nicole and her husband to literally hit the pavement, knock on doors, and pick up the phone to make calls. Creating “buzz” and “word-of-mouth” referrals, a strategy that the majority of fitness professionals thrive on, was often a cumbersome and labor-intensive endeavor.

At the time, the only media-related tool available to GetMooreFitness was a website. Not having the mechanisms that exist in present day to reach multiple prospective clients within a target community via Instagram or Facebook forced both Nicole and Barry to rely upon their innate hustle ability. This every day “rise and grind” approach required far more time-consuming efforts to interact and network with people face-to-face, and often resulted in very little return on investment in attracting and marketing to new prospective clients, at least initially.

Additionally, when GetMooreFitness started almost 20 years ago, the fitness industry wasn’t the multi-billion dollar industry it is today. Having grown considerably over last 10 years, and in the last 5 in particular, the industry didn’t have the trajectory for profitability like it has in current times, not only in terms of overall fitness, but also along subsidiary industries such as technology/apps, supplements, meal planning/diets, and new exercise trends (CrossFit, Spin, etc.).

Although there certainly were gyms and fitness studios, the industry was very much focused on big-boxed facilities with thousands of members and a multitude of exercise offerings 7-days a week. GetMooreFitness sought to establish itself as the anti-gym: a small, intimate boutique experience with the focus on individualized personal training.

Attempting to create a meaningful presence as a small self-starter amongst a landscape comprised of primarily larger gyms with national brand and name recognition was often challenging.

Alright – so let’s talk business. Tell us about GetMooreFitness – what should we know?
Established in Southern California in the fall of 2000, GetMooreFitness focuses more than just the physical aspect of fitness, but also the personalized services that support overall mental health and emotional wellness.

Our home-based studio offers a range of specialized services. We are most known for and proud of our personal training, sports-specific conditioning for amateur and budding athletes, group fitness clinics and circuit training workouts, nutritional counseling and lifestyle coaching, as well as support groups, to help address the emotional side of health.

GetMooreFitness ensures each client gets everything he/she needs to make them stronger and healthier. Both Barry and Nicole Moore work one-on-one with clients to design a customized fitness plan tailored to meet their goals and fit into their lifestyles.

Serving many dozens of happy and healthy clients for nearly 18 years in both Los Angeles and Orange Counties, our goal and priority is always developing an intimate, supportive role as coach and mentor with our customers and clients.

We strive not only to educate patrons on how to attain a balanced lifestyle but to achieve realistic health and fitness goals. So whether they are new to exercise or a competitive marathoner/ triathlete, we are here to coach them.

With GetMooreFitness, you are with family.

Is there a characteristic or quality that you feel is essential to success?
In Nicole’s opinion, the quality that is most important to success is to be very clear and confident about what you want your niche to be and then dedicate yourself on building a master, presence, and brand for yourself in that area. As mentioned before, the fitness industry and market is saturated with many options for customers to choose from.

As an entrepreneur and professional in this business, it’s important to identify where one can create a segment/target to specialize in, in order to create added value and create something special for clients. It’s important not to try to compete with everyone and on every level.

Find the 1-2 things that you do really well, perfect them, and become an expert in that area so that you have a level of knowledge that is not only valuable to customers but can be looked upon as impactful in influencing your industry, even if on a local level. It will suit you well for longevity, perseverance, and resilience, even when the industry and market experience natural fluctuations.

Fitness is finicky- meaning new trends and ideas surface all the time. Client’s attention spans are short. It’s very tempting to want to ride the tide of fitting into the latest and greatest gimmick or idea, or to chase the workout latest fad.

But it’s important that as a training professional in this industry that you stay true to a base foundation of who you are and what you’re good at. This doesn’t mean you don’t evolve – that you don’t add elements to your fitness portfolio that enhance what you can offer clients. But it does mean you don’t evolve to such a degree that you lose sight of who you are or that you move so far away from your mission that it’s unrecognizable.

At the end of the day, if you find yourself changing your mission, focus, and investment of your attention and efforts at every turn, then your mission was the wrong one.

For GetMooreFitness, the original and persisting mission has always been to offer highly responsive, highly specialized personal fitness and wellness training for clients in an intimate setting that serves to help them reach their goals.

This leaves us plenty of room to add new elements and formats to our business, BUT to stay true to our brand of remaining a small boutique studio that is client-centered and treats customers like family. We don’t aspire to do or be more than that, and it has served us well, even with changing tides in the market.


  • Personal Private Training – $40
  • Semi-Private Training (2 persons)- $50 or $25 per person
  • Group Fitness Classes (4 or more persons)- $15 per person

Contact Info:

  • Website:
  • Phone: 310-720-6426
  • Email: fitwiththeflow@gmail. com or
  • Instagram: @fitwiththeflow
  • Facebook: @Fit With The Flow

Image Credit:

Benita Abraham

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