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Meet Nicole Herrera of Nude Cosmetics

Today we’d like to introduce you to Nicole Herrera.

Thanks for sharing your story with us Nicole. So, let’s start at the beginning and we can move on from there.
I always told myself that by the time I turned 25, I wanted to own my business but never knew what type of business it may be. After years of saving and thinking, I knew that the beauty industry was the direction I wanted to go in. At the time, I never heard of anyone in my community owning their own lash line and since I wear them everyday, I figured I’d invest in my own line. It took months of research, product testing, package designing and putting all the pieces together before I actually announced the launch of my brand. The name Nude means more than just naked, but it means being at your most pure and natural state. It means confidence and power. Everyone has their own nude and that’s what makes everyone so unique, but Nude Cosmetics is made for everyone regardless of your race, gender, and religious beliefs. I want everyone to feel at their most natural state when wearing my products. I want Nude Cosmetics to bring out the confidence of my customers. My products are the reflection of the name and it’s so powerful to me.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
It definitely hasn’t been a smooth road. I’ve hit a lot of roadblocks due to finances, doing business with the wrong people, or simply just making mistakes that first-time business owners make. I try not to compare myself to other small business brands because the moment I did, I realized it brought my energy down and I’d feel like giving up. I’d look at how many sales other people were making, but I was only making one sale a week. I began to doubt myself a lot and it was really affecting my business. I knew that my biggest roadblock was myself.

Alright – so let’s talk business. Tell us about Nude Cosmetics – what should we know?
Nude Cosmetics is an eyelash line with five styles made from Premium Remy Human hair which is important to many because they’re vegan and cruelty-free. It’s very hard to find comfortable lashes with a flexible clear brand so I wanted to make sure my first collection catered to that. I love seeing pictures of my customers when they wear my products but wanted to be more involved with the experience so I got certified to do eyelash extensions as well which I am very proud of because it has challenged me to break out of my comfort zone and learn something new. I’m not only growing as brand, but I’m growing as a person as well which is so exciting. Unlike other lash brands, Nude Cosmetics provides a product and an experience.

Is there a characteristic or quality that you feel is essential to success?
The biggest quality I feel is most important to my success is staying true and original. My goal is to make sure my branding and message is authentic and can’t be found anywhere else.


  • All Lashes $10
  • Classic Lash Extension Set- $60

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