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Meet Nicole D. Vick of Style Vicksen in South Los Angeles

Today we’d like to introduce you to Nicole D. Vick.

Nicole D., can you briefly walk us through your story – how you started and how you got to where you are today.
I have always been interested in fashion, hair, and beauty. I started blogging about my fashion and style perspective about a year ago, but I have always been interested in fashion, especially for plus size women. I can remember being plus size when I was younger and having to wear very matronly clothes. It was really frustrating because when you’re young you want to look cute just like everyone else. Nowadays, there are a variety of brands that cater specifically to plus sized women and I am so happy to see that the types of clothes are as diverse as we are as plus sized women. It is now possible to be fashionable as a plus sized women at every price point. I’ve purchased clothes from Rainbow Shops and Forever 21 that look REALLY good and I’ve also spent hundreds of dollars on clothing at Universal Standard as well. One other thing: I’m really into vintage clothing! My grandmother and great-grandmother were very fashion forward in their day and I am lucky to have their old photos from the 1940s and 1950s of how they dressed. I think this is where my love of vintage clothing comes from.

Another area that I focus on is nail care. Over the years I’ve developed an addiction to nail polish and have well over a hundred bottles in my collection currently. I enjoy showcasing my weekly nail designs as well as feature local nail polish brands on my Instagram page. The big brands are always great, but there are some local brands that are also doing great work with nail polish. My great grandmother was a cosmetologist and owned a salon on Central Avenue in the 1940s and 1950s. Again, I think some of that background and expertise was definitely passed down to me.

Lastly, I spend some time focusing on my plant-based diet. I gave up meat many years ago and I enjoy sharing cooking tips and tricks and well as restaurants that I have tried. I strive to help people understand eliminating meat is not a difficult thing to achieve.

I love blogging but it’s definitely not an easy task, especially since I also work full time and teach as well! Balance is definitely important.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
One of the biggest challenges for me so far has been learning the technology associated with blogging. I had to learn how to set up my own blog. It was so confusing but I got help and was able to get it up and running. It’s still not perfect, but the time I took to figure it out for myself was worth it because I learned a skill in the process. The same is true regarding creating and editing videos as well as learning how to take relatively decent photos. I had never edited a video before until I started blogging. I picked a free video editing program and just started messing around with it until I figured it out. YouTube was VERY helpful in this process. Again, I had no idea what I was doing but taking the time to figure it all out was very worthwhile.

The other issue is balancing blogging with the rest of my life, LOL! I have a full-time job plus I’m an adjunct professor and I have other commitments to my community as well. This can make it hard to make time to take photos or write a blog post. One thing that I have done to help is create a schedule and to also ask for help. For example, my daughter takes some of my photos for me when she has time and has also done my makeup for me.

Please tell us about Style Vicksen.
I’m a fashion and beauty blogger and I’m still fairly new to the game. I focus primarily on fashion but I have started to realize that nails are my thing. I do my nails once a week and share my nail designs on my blog and Instagram. I am also known for highlighting local businesses that create beauty products or sell amazing clothes. The big brands have huge advertising budgets, I feel like it’s my responsibility to highlight local brands that are putting out great products and share them with my followers. I’m also known for my subscription box “unboxing” videos on YouTube. I’ve done them for companies such as Dia & Co and Stitch Fix.

I am very proud of my blog. It took a lot to get it up and running. I’m also proud of the relationships I’ve developed with local brands. Being into clothing and fashion has also given me the opportunity to participate in fashion shows and attend casting calls, which is very exciting for me. I’m definitely not model height (I’m 5’4″) but it’s so much fun to walk the runway for a company or try to get into a swimsuit ad for plus size swimwear. I believe representation is SO important in the plus size industry, especially for women of color.

My Southern California perspective definitely sets me apart from others. Many of my plus sized blogger friends are from the Midwest and the South so they actually have seasons where they live. Out here we don’t really have seasons, so my “fall/winter fashion” blog posts don’t look like theirs at all! They have boots, coats, and scarves on, meanwhile I’m still in sandals and such. It’s definitely different out here in Southern California.

One thing that I’ve just started getting into is photography. I had to learn (and am still learning) how to take decent photos of myself which has piqued my interest in helping others with their photos. I am now doing photo sessions for fellow “Instagrammers/bloggers” as well as the general public. I enjoy catching people having a good time and I’m getting better and better at it the more I do it.

If you had to go back in time and start over, would you have done anything differently?
If I had to start over, I would have started way earlier! Many of the most successful bloggers have been doing it for the last 6-8 years. Many of them work with plus sized clothing brands and have even launched their own clothing lines. It’s really amazing to see! Although I say I would have liked to start earlier, I also think being near 40 sends another great message to the plus-size community: we’re out here and we love to dress up and look good also! Us “seasoned” women still have a style story/perspective that’s worth sharing.


  • Photo shoots
  • 1 person, 2 hours minimum, 3 outfits maximum, 5-10 lightly edited/cropped photos per outfit suitable for reprint, Facebook, or Instagram
  • $150

Contact Info:

Image Credit:

Nicole Vick dba Style Vicksen

Getting in touch: VoyageLA is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.


  1. Gwenna H

    March 20, 2018 at 16:48

    Girl what don’t you do?! I’m amazed at how talented you are and how much I keep learning about you. Great article and congratulations!

  2. Deborah Hopper

    March 20, 2018 at 21:51

    Great style looking fab, nails popping.

  3. Kimberly

    March 25, 2018 at 01:53

    Loved reading about your story and how you got started Nicole.

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