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Meet Nicole Alonzo of Fuerte Sí

Today we’d like to introduce you to Nicole Alonzo.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
In Los Angeles, California, Fuerte Sí was born.

I had a hard time finding good quality everyday jewelry that was in my price range, so I decided to create a jewelry line that has great quality and keeps up with popular styles.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Thankfully it has been good so far. I’ve had a fun time practicing my design skills building the website and creating content for the Instagram. Branding is something I’ve been interested in so being able to construct my own company from scratch and create a brand has been exciting.

Please tell us about Fuerte Sí.
Fuerte Sí is currently known for affordable, high-quality jewelry, but we are slowly evolving into a lifestyle brand. We are beginning our e-shop with jewelry, but eventually, candles and clothing will be put into the mix when the time is right. What I am most proud of is that we are woman-owned and eco-conscious. I have been surrounded by such strong women being my mother, mentors, and those I’ve met through social media. They have taught me to be hardworking and resilient. I hope by creating this brand, it can inspire other women to work hard and achieve their goals.


  • Necklaces range from ~ $25-30
  • Rings range from ~ $18-25
  • Earrings range from ~ $20-30

Contact Info:

Image Credit:
All images taken by Nicole Alonzo

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