Today we’d like to introduce you to Nicky Garcia.
So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
I created Her Own Lane when I noticed there was a lack of representation in the entertainment field I was in. The deeper I got in the business, the less I saw someone who looked like me.
So I created Her Own Lane for women in color – and women in general – who are creating their own paths, breaking barriers and living their true life. Her Own Lane helps navigate those women through life and business with the right tools to elevate their being.
Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
Success is never a smooth road lol. At first, the challenge was finding the time to develop Her Own Lane. Now, its about finding the time to keep up. Along the way, I find men who scoff at Her Own Lane, but the greatest feeling is when a predominantly white company reaches out wanting to tap into my audience filled with ambitious women of color.
Please tell us about Her Own Lane.
Her Own Lane is a company focused on empowering & helping women with the tools to successfully navigate through life and business.
I am the founder and pretty much run everything lol! (shout out to small business owners!) I’m most known for my digital marketing and social media expertise for campaigns, brands, and companies, like Revolt TV, Universal Music Group, Island Records, AT&T, Doritos, ADIDAS, Reebok and more.
As a company, I’m most proud of the inclusion amongst women that I’ve noticed. It’s so beautiful to see women who meet at my workshops who end up collaborating and making moves together.
What sets Her Own Lane apart – is kinda in its name lol. We cater to women who are following an unorthodox path. They don’t have just one title on their business cards and are usually first or second generation Latina who want more out of life.
- One-on-One Business Consulting: $200 (payment plan optional)
- Website: HerOwnLane.net
- Email: Hello@HerOwnLane.net
- Instagram: HerOwnLane
- Facebook: ShesInHerOwnLane
- Twitter: HerOwnLane_
Beth Saravo and PortherhouseLA